Social Media Manager

We need to output only HTML fragment, with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Also remove "Online applications must be received before 11:59pm on: October 11, 2026" (application instructions). Also remove "If a date is not listed above, review the Applicant Instructions below for more details." etc. Remove "Available Title(s) 1281-YN_ADMINPRO - Public Relations/Communication Coordinator Business Title Social Media Manager Employee Type Admin. Professional Position Details" maybe we can keep some metadata like location? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." So we can include a short paragraph with location, employee type, etc. But we must not include application instructions. Also we need to preserve all substantive information: The Opportunity paragraph, Additional Information (full time, overtime eligible, monthly salary range, benefits), Required Qualifications, Preferred Qualifications, Position Sponsorship Eligibility, Area/College, Department Name, Location, maybe also "Position Term 12 Month". Also "Time Type Full time". Also "Monthly Salary: $4,508.70 - $6,763.06 Monthly | Commensurate with experience and qualifications". The phrase "Commensurate with experience and qualifications" is placeholder? It's not a specific number, but it's part of salary description. The instruction: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". So we should not create a Pay section if the content is just "Commensurate with experience and qualifications". However we do have actual salary range: $4,508.70 - $6,763.06 Monthly. That's specific. So we can include Pay section with that range. The "Commensurate with experience and qualifications" is filler; we can omit that phrase. So Pay: "$4,508.70 - $6,763.06 per month". Also we have Benefits described. So Benefits section. Schedule: Not explicitly given besides full time (100% FTE) and position term 12 month. Could infer schedule: full-time. But we should not create Schedule section unless posting actually states them. It does state "This is a full time (100% FTE), permanent position." and "Position Term 12 Month". That's schedule info. So we can include Schedule section with "Full-time (100% FTE), permanent, 12-month term." That seems specific enough. About the role: The Opportunity paragraph could be About the role. Responsibilities: maybe we can extract responsibilities from The Opportunity paragraph? It includes many duties: lead day-to-day management, develop content and campaigns, create/edit multimedia, support creator/influencer partnerships, engage online communities, use social listening and performance insights, monitor online conversation and sentiment, identify and escalate emerging reputational issues, partner with communications leadership for timely responses during issues/crises. That's responsibilities. Could also include other duties from description? That seems enough. Requirements vs Qualifications vs Skills: The posting has "Required Qualifications" and "Preferred Qualifications". Also there are skill statements within required qualifications (strong understanding, demonstrated experience, etc). We could map Required Qualifications to Requirements section, and Preferred Qualifications to Qualifications? Or we could combine. The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which content goes where. We have required qualifications (education + experience). We have preferred qualifications (additional experience). We also have skill statements embedded. Could treat Required Qualifications as Requirements, Preferred Qualifications as Qualifications, and maybe Skills separate? But we might not need Skills separate if we already covered. However we could extract skill statements into Skills section: strong writing, editing, storytelling; strong organizational and project management; working knowledge of social analytics; etc. But those are already in required qualifications. To avoid duplication, we could put them under Skills. But we must preserve all substantive information; we can duplicate? Probably better to not duplicate but we can split. However instruction: "Prefer a few substantive sections over many thin ones." So maybe we combine Required and Preferred into Qualifications, and put skill statements under Skills? Or we could have Requirements (education/experience), Qualifications (skills), and maybe not need both. Let's think. We have: - Required Qualifications: Bachelor's degree in PR, communications, marketing or other relevant field AND either two years of professional experience in print OR broadcast news media, public relations, marketing including use of electronic media or two years of other relevant professional experience. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis. Two years of professional experience in social media, digital marketing, communications, content creation or a related field. Strong understanding of current social trends, creator culture and evolving platform best practices. Demonstrated experience managing and creating content for social platforms such as Instagram, TikTok, Facebook, LinkedIn, X and YouTube. Experience planning and executing social media campaigns or content initiatives. Experience capturing, designing and editing social-first creative, particularly short-form video and visual content. Strong writing, editing and storytelling skills, with the ability to adapt voice, tone and content by platform and audience. Working knowledge of social analytics and experience using performance data to inform content decisions. Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. - Preferred Qualifications: Experience supporting influencer, creator or brand partnership programs. Proficiency with social-first creative and design tools such as Adobe Creative Suite, Canva, CapCut or similar platforms. Experience with social media management, listening and analytics platforms such as Sprout Social, Meltwater, Vista Social or similar tools. Experience developing social performance reports and presenting insights and recommendations. Experience working collaboratively with designers, photographers, videographers and other creative partners. Experience overseeing interns, students or other content contributors. Experience in higher education, consumer brands, entertainment, sports, lifestyle or another audience-driven environment. Thus we could have: - Requirements: Education and experience (the mandatory parts). Could combine the degree and years experience. - Qualifications: Preferred qualifications (nice-to-have). - Skills: The skill statements (strong writing, editing, storytelling; organizational/project management; social analytics knowledge; etc). But many of those are also in required qualifications. However we could still list them under Skills to avoid duplication? Might be considered duplication but instruction says preserve ALL substantive information; duplication is not prohibited but might be redundant. Better to avoid duplication but still preserve info. We could put the skill statements under Skills and not repeat them under Requirements/Qualifications. Then Requirements would just be education and experience. Qualifications would be preferred qualifications. That seems reasonable. Thus: About the role: The Opportunity paragraph. Responsibilities: Could be derived from The Opportunity paragraph as well, but we already used that for About the role. Maybe we split: About the role = brief summary; Responsibilities = list of duties. Let's extract responsibilities list: - Lead day-to-day management of WSU Pullman social channels. - Translate university and brand priorities into compelling, visually engaging, social-first storytelling. - Develop content and campaigns. - Create and edit multimedia content. - Support creator and influencer partnerships. - Engage WSU’s online communities. - Use social listening and performance insights to continuously strengthen WSU’s social presence. - Monitor online conversation and sentiment. - Identify and escalate emerging reputational issues. - Partner with communications leadership to support timely, appropriate responses during issues and crises. We can put those as

• . Requirements: Education and experience: - Bachelor’s degree in public relations, communications, marketing or other relevant field. - Either two (2) years of professional experience in print OR broadcast news media, public relations, marketing including the use of electronic media OR two (2) years of other relevant professional experience. - Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis. - Two (2) years of professional experience in social media, digital marketing, communications, content creation or a related field. We could combine the two experience statements? Actually the required qualifications include both: first clause about degree plus either 2 years in print/broadcast/news media etc OR 2 years other relevant experience. Then separate line: Two (2) years of professional experience in social media, digital marketing, communications, content creation or a related field. So both are required. We'll list them. Qualifications (Preferred): list as bullet points. Skills: list skill statements: - Strong understanding of current social trends, creator culture and evolving platform best practices. - Demonstrated experience managing and creating content for social platforms such as Instagram, TikTok, Facebook, LinkedIn, X and YouTube. - Experience planning and executing social media campaigns or content initiatives. - Experience capturing, designing and editing social-first creative, particularly short-form video and visual content. - Strong writing, editing and storytelling skills, with the ability to adapt voice, tone and content by platform and audience. - Working knowledge of social analytics and experience using performance data to inform content decisions. - Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. Benefits: list as bullet points from Benefits paragraph. Pay: salary range. Schedule: full-time (100% FTE), permanent, 12-month term. Also we may include location, department, etc as a short paragraph after headings? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." So we can include a short paragraph with location, department, area/college, position sponsorship eligibility, etc. But we need to decide where to put it. Could be after the headings as a

  containing "Location: Pullman, WA. Department: Social Media Team, University Marketing and Communications. Position sponsorship eligibility: Not eligible for work visa sponsorship." That seems minor metadata. We must not include application instructions, EEO, etc. Now produce HTML fragment: only the HTML, no markdown fences. We'll output something like:

  About the role

  As the Social Media Manager, you will lead the day-to-day management of WSU Pullman social channels and translates university and brand priorities into compelling, visually engaging, social-first storytelling. In this role, you will develop content and campaigns, create and edit multimedia content, support creator and influencer partnerships, engage WSU’s online communities, and use social listening and performance insights to continuously strengthen WSU’s social presence. You will also monitor online conversation and sentiment, identifies and escalates emerging reputational issues, and partners with communications leadership to support timely, appropriate responses during issues and crises.

  Responsibilities

  • Lead day-to-day management of WSU Pullman social channels.
  • Translate university and brand priorities into compelling, visually engaging, social-first storytelling.
  • Develop content and campaigns.
  • Create and edit multimedia content.
  • Support creator and influencer partnerships.
  • Engage WSU’s online communities.
  • Use social listening and performance insights to continuously strengthen WSU’s social presence.
  • Monitor online conversation and sentiment.
  • Identify and escalate emerging reputational issues.
  • Partner with communications leadership to support timely, appropriate responses during issues and crises.

  Requirements

  • Bachelor’s degree in public relations, communications, marketing or other relevant field.
  • Either two (2) years of professional experience in print OR broadcast news media, public relations, marketing including the use of electronic media OR