Social Media Manager

About the role

Vita Coco is looking for a Social Media Manager who lives at the intersection of culture, creativity, data, and coconut water. This role is for someone chronically online in the best way: you know what’s trending, what’s worth jumping on, and what fits the brand.

Responsibilities

• Own Social Strategy
  • Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms
  • Define how the brand shows up in culture (voice, tone, and POV)
  • Spot trends, cultural moments, and creator opportunities to engage authentically
  • Set goals and track performance with cross-functional partners
• Create Social Content
  • Concept, brief, and produce short-form, platform-native content (TikTok-first)
  • Manage content calendars and day-to-day execution
  • Translate campaigns, launches, and partnerships into content that feels native to social
  • Jump in when needed (editing, ideating, or sometimes getting on camera!)
• Use Data to Optimize
  • Analyze performance and translate insights into clear actions
  • Refine formats, timing, and creative based on what works
  • Balance strong creative instinct with results
• Collaborate & Execute
  • Partner across Brand, Creative, Growth, Sales, and Influencer teams
  • Support retail moments, partnerships, and campaigns through social
  • Keep workflows moving in a fast-paced, reactive environment

Requirements

• 3+ years in social, content, or digital marketing
• Deep understanding of Gen Z culture and internet trends
• Strong short-form video and editing skills (TikTok a must)
• Highly creative with strong taste and brand judgment
• Extremely online—you live and breathe social
• Willing to travel ~1x/month
• CPG experience not required, we are open to social media experience from any category!

Who you are

• Plugged into culture and ahead of trends
• Creative, scrappy, and fast-moving
• Confident taking risks and learning quickly

Pay

US Pay Range: $100,000 USD – $120,000 USD. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.