Social Media Manager

About the role

Vertex Education is seeking a Social Media Manager to support the social media presence of Legacy Traditional Schools, a 28-campus charter school network serving families across multiple states.

Responsibilities

• Own and manage Legacy's organic social media strategy, content calendar, publishing cadence, and platform mix.
• Social media across a 28-campus school network while balancing brand consistency with local campus authenticity.
• Manage and support content across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, Stories, Reels, and other relevant social channels.
• Recommend what content should be repeated, adjusted, boosted, tested, or discontinued based on audience response and performance data.
• Create and edit captions, short-form video concepts, story sequences, reels, carousels, event promotions, and other platform-native content.
• Partner with campus and marketing stakeholders to request, refine, and repurpose content while preserving each campus's local voice.
• Monitor and engage with social activity to strengthen community connection and support parent-facing communication.
• Assist with Google Business Profile support in partnership with appropriate internal stakeholders.
• Surface review themes, parent feedback, frequently asked questions, engagement patterns, and escalation needs to the right internal teams.
• Promote campus and network events through content that encourages families to learn more, RSVP, schedule tours, request information, or begin the enrollment process.
• Track and analyze social media performance across platforms, content types, campaigns, and campus-related themes.
• Use insights to improve content planning, campus story requests, event promotion, boosted content recommendations, and future campaigns.
• Partner with enrollment, events, website, paid media, creative, analytics, and organic growth stakeholders to understand how social media supports parent discovery and enrollment marketing.
• Share weekly, monthly, and quarterly insights that connect social activity to engagement, website traffic, event interest, Request Info actions, and other enrollment-supporting outcomes.

Qualifications

• Four or more years of professional experience managing social media for a brand, organization, agency, school system, or multi-location business.
• Experience creating and managing organic social media content calendars across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, Stories, and Reels.
• Strong writing, editing, storytelling, and content development skills.
• Experience creating or managing short-form video, social copy, carousels, reels, stories, and platform-native content.
• Experience using social media performance data to improve content strategy, engagement, traffic, or campaign results.
• Experience coordinating content, approvals, campaigns, or stakeholder input across multiple teams, departments, or locations.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field; or equivalent combination of education and relevant experience.
• Ability to support occasional evening or weekend needs tied to school events, timely social coverage, community engagement, or reputation-related activity.
• Ability to collaborate across marketing, enrollment, campus, events, creative, analytics, website, and paid media teams.
• Ability to manage multiple priorities across a large, multi-campus organization.