Social Media Manager

Responsibilities

• Develops and supervises the execution of communication programs and may supervise personnel and/or other resources of institutional or unit communication goals.
• Strategy, Planning, and Governance (25%)
  • Develop and maintain a cohesive, platform-specific social media strategy and content calendar that aligns with the College’s marketing and communications goals.
  • Establish and maintain College-level social media guidelines (including best practices for branding, tone, security, and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication.
  • Serve as the primary liaison and consultant for departmental communicators within the College of Engineering, ensuring a unified brand voice and compliance across all affiliated social media accounts.
• Content Management (50%)
  • Coordinate compelling, high-quality content—including photography, short-form video (Reels, Shorts), long-form video, graphics, and engaging text—tailored for each platform to maximize reach and impact.
  • Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the College’s social media accounts.
• Compliance and Analysis (25%)
  • Ensure all communications adhere to UW-Madison policies, federal regulations (e.g., FERPA/HIPAA), accessibility standards, and the College's own guidelines.
  • Monitor, track, and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data-driven recommendations for content optimization and strategic adjustments.

Qualifications

• 4+ years’ experience in communications and/or marketing, with a primary focus on social media strategy and channel management and a proven track record of using social media analytics to inform strategy and report on performance.
• 2+ years' experience running social media accounts (Instagram, YouTube, LinkedIn, Facebook, and X) for an organization.
• Proven writing and editing skills, with the capability to adapt tone, style, and messaging for diverse audience segments across multiple digital channels.
• Experience supervising professionals and/or students and interns.
• The willingness to create and post content and monitor multiple accounts during business and off hours.
• Experience with Adobe Creative Suite or shown ability to work with graphic designers, to create or edit short videos and photographs.
• Proficiency with Microsoft 365 tools (Word, Excel, PowerPoint) and Microsoft Teams for project management and team communication.
• Ability to work with communicators, academics, and administrators to share or amplify their messages through various mediums, while optimizing content for various social media platforms.
• The willingness to learn new skills and work collaboratively with varied and diverse professionals.
• Familiarity with crisis communications and issues management.

Education

• Bachelor’s degree required.
• Candidates with a background in public relations, marketing, strategic communications and journalism, and/or communications preferred.

How to Apply

To apply for this position, select either “I am a current employee” or “I am not a current employee” under Apply Now. You will then be prompted to upload the following: Letter of Qualification, Resume/CV. Important: The application has only one attachment field. Upload the required documents in that field, either as a single combined file (PDF preferred) or as multiple files in the same upload area. Applicants are required to attach both a letter of qualification and resume detailing their training and experience relating to the required and preferred qualifications referenced in the position description. The application reviewers will be relying on written application materials to determine which qualified applicants will advance in the recruitment process. Applicants that do not submit all materials or do not clearly show that they meet the requirements will no longer be considered. Selected applicants will receive an invitation to participate in phone or virtual interviews shortly after the application deadline. Those moving on to final round interviews will be invited to an in-person interview at UW-Madison. Once finalists are identified, they will be asked to provide names and contact information for at least three professional references, including a current/most recent supervisor.