Social Media Manager

At U.S. LawShield our focus is on encouraging people to take proactive measures to improve their safety and self-defense abilities—and to serve those who do. We strive to create better-protected communities of responsible self-defenders who have the peace of mind to live their lives confidently. Established in 2009, we initially launched in Texas as Texas LawShield® and expanded across the United States, now providing coverage in 46 states and serving over 2 million people in their self-defense journey.

About the role

U.S. LawShield Institute is seeking a Social Media Manager to expand our digital footprint and oversee social communications efforts. This role will develop and implement content strategies tailored to various platforms to increase brand awareness, maximize customer engagement, and align our brand with emerging trends.

Role Objectives

• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-trend messaging
• Identify new channels to embed our brand that align with our marketing direction
• Glean insights from social data using monitoring tools

Responsibilities

• Strategy and Planning: Develop and implement comprehensive social media strategies and campaigns (organic and paid) to meet business objectives.
• Content Creation: Produce, edit, and schedule engaging written, visual, and short-form video content tailored to platforms like Instagram, TikTok, LinkedIn, YouTube, and X.
• Community Management: Foster brand loyalty by monitoring channels, responding to comments and direct messages, and managing online interactions. Act as an extension of the company’s brand to connect with existing customers and acquire new ones.
• Analytics & Reporting: Track KPIs (e.g., reach, engagement rates, conversions) and utilize social listening to generate actionable reports for stakeholders. Analyze the company’s social strategy to make frequent improvement suggestions.
• Trend Monitoring: Stay current with platform algorithms, emerging online trends, and digital tools.

Requirements

• Experience: 2-5 years of significant experience leading a brand’s social media marketing, digital communications, and content creation.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Technical Skills: Proficiency with scheduling tools, design/editing software, and marketing analytics.
• Soft Skills: Excellent copywriting abilities, a keen eye for visual aesthetics, strong crisis management skills, and cross-departmental collaboration capabilities. Strong multitasking and time-management skills under pressure are essential.