Social Media Manager

About the role

This role is ideal for a creative and strategic Social Media Manager with a passion for content creation and Instagram growth. You will be responsible for managing and expanding the brand’s social media presence, focusing on Instagram. The position involves developing and executing a content strategy, planning and publishing posts, and overseeing daily account management. You will create engaging visual and written content, including photography as needed, and ensure the brand’s voice remains consistent across all communications. The role requires a proactive approach to content ideation, calendar management, and performance monitoring to optimize engagement and reach.

Responsibilities

• Develop and implement a comprehensive Instagram content strategy tailored to the brand and target audience
• Plan, schedule, and publish regular posts, stories, and reels to maintain an active presence
• Create original visual and written content, including photography and copywriting
• Build and manage content calendars, ensuring timely and relevant posts
• Monitor account performance, analyze metrics, and adjust strategies to improve engagement and growth
• Recommend new content formats, post ideas, and creative approaches to enhance audience interaction
• Maintain a consistent brand voice and visual identity across all content
• Collaborate with internal teams or stakeholders to align content with broader marketing objectives

Requirements

• Proven experience managing and growing Instagram accounts, preferably for brands or businesses
• Strong skills in content creation, including photography, copywriting, and basic graphic design
• Proficiency with social media management tools and analytics platforms
• Ability to develop and execute content calendars and strategies
• Excellent written and verbal communication skills
• Creative mindset with a keen eye for visual storytelling and brand consistency
• Strong organizational skills and attention to detail
• Ability to work independently and meet deadlines in a hybrid or remote setting
• Familiarity with current social media trends, best practices, and platform updates

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.