Social Media Manager

About the role

We're seeking a Social Media Manager with a strong background in content creation and community engagement. The ideal candidate will be responsible for managing multiple brand accounts across various social platforms, guiding content creation, and jumping in to execute when needed.

Responsibilities

• Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
• Set and track content goals aligned with client objectives (awareness, engagement, conversion)
• Communicate performance insights and next steps clearly to internal and external teams
• Anticipate client needs and proactively pitch new ideas, formats, and campaigns
• Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
• Collaborate closely with design, video, and influencer teams to bring ideas to life
• Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
• Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
• Post live during events, drops, or key cultural moments when applicable

Requirements

• 6+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
• Proven track record of independently managing and growing a social media presence for a large B2C brand
• Must have previous agency experience managing client relationships
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
• A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
• Ability to think creatively and generate innovative content ideas
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Qualifications

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

Skills

• Proven experience in content creation and community engagement
• Track record of managing and growing a social media presence for a large B2C brand
• Previous agency experience managing client relationships
• Exceptional writing and editing skills
• Comfortable with performance data and analysis
• Natural desire to be active on social media
• Ability to generate innovative content ideas
• Experience with social media management tools
• Strong organizational skills
• Bachelor’s degree in Marketing, Communications, or a related field

Benefits

At Later, we believe in offering competitive compensation packages that reflect the value you bring to our team. Our compensation structure includes both base salary and variable compensation such as commissions and bonuses. We also offer a comprehensive benefits package that includes health insurance, retirement savings plans, and paid time off. Our goal is to provide a supportive and inclusive environment where you can thrive and grow professionally.

Pay

$85,000 - 100,000 OTE

Schedule

Full-time position