Social Media Manager

About the Role

Sonar Studios is seeking a Social Media Manager to work across its portfolio of games. This role goes beyond scheduling posts—you’ll use social media to drive growth, attract players, strengthen game brands, and keep existing communities engaged. You’ll collaborate with game teams, community managers, content creators, and leadership to develop content and social strategies tailored to Sonar’s Roblox experiences.

The role sits at the intersection of gaming, social media, community, and growth. You’ll shape how individual games appear across platforms, create content to reach new and existing players, and use performance data to refine strategies. Since Sonar operates multiple Roblox experiences, you’ll gain experience managing social strategies across diverse games, audiences, and communities.

Responsibilities

• Develop and execute social media strategies to drive player acquisition, retention, brand awareness, and community growth for Sonar’s Roblox games.
• Create and optimize content designed to engage existing players and attract new audiences.
• Analyze performance data to identify trends in audience behavior and refine future campaigns.
• Collaborate with game teams, community managers, content creators, and leadership to align social strategies with broader goals.
• Manage social media presence across multiple Roblox experiences, tailoring approaches to different audiences and communities.

Requirements

This role is ideal for someone with experience in:

• Social media strategy and gaming marketing.
• Community management, digital content, or audience growth.
• Creator marketing or entertainment marketing.
• Knowledge of Roblox culture and its player communities (valuable but not required).

The ideal candidate combines creativity with data-driven decision-making, using insights to improve content and campaigns.

What You’ll Gain

• Gaming Marketing: Learn how established Roblox experiences are marketed and positioned.
• Player Growth: Understand how social content drives player acquisition and retention.
• Community Strategy: Work alongside teams managing large gaming communities.
• Live Game Operations: See how marketing supports games that evolve continuously, rather than launching once.
• Cross-Functional Collaboration: Work with developers, community teams, creators, and leadership.
• Portfolio Experience: Build campaigns for multiple Roblox titles with millions of players, valuable for future roles in gaming, Roblox studios, or interactive entertainment.

Why This Role Matters

This is a unique opportunity to build a career in the Roblox ecosystem without needing to be a game developer. As Roblox studios grow, they require skills like marketing, community management, and analytics—just like traditional entertainment companies. This role lets you contribute directly to the growth of Roblox games while gaining experience in a rapidly expanding industry.

For those interested in social media, gaming, and audience growth, this role demonstrates the breadth of careers emerging within the Roblox economy.