Social Media Manager

Responsibilities

Lead and drive social media strategy across all Sony Electronics social channels, ensuring alignment with overarching brand strategy, category priorities, product marketing objectives, and business goals while maintaining a best-in-class presence across the social landscape.

Develop and execute channel-specific social strategies that drive audience growth, engagement, brand consideration, and business impact, with a nuanced understanding of platforms including Instagram, TikTok, Reddit, YouTube, Facebook, Threads, and emerging channels.

Oversee day-to-day social media operations, including content publishing, editorial planning, channel management, and cross-functional coordination across business units and broader Sony Electronics brand initiatives.

Partner closely with the extended marketing teams and business units to translate product launches, campaigns, technology, and consumer insights into compelling social-first storytelling.

Partner with Brand Marketing to develop and execute social strategies that strengthen Sony Electronics' broader brand narrative, cultural relevance, and consumer connection beyond individual product launches.

Manage and execute social media amplification investments, developing investment strategies and optimizing spend to maximize performance against business and social KPIs.

Lead social measurement, reporting, and performance analysis, translating data, audience insights, and platform trends into actionable recommendations that improve content, channel, and investment strategies.

Identify and proactively bring forward new platforms, technologies, content formats, creative approaches, and cultural opportunities that can help Sony Electronics reach audiences in meaningful and relevant ways.

Serve as a social media subject matter expert within the organization, educating cross-functional partners on social best practices and helping teams develop campaigns and content optimized for social audiences.

Monitor social conversations, cultural moments, and emerging trends to identify opportunities for real-time engagement and proactive brand storytelling.

Requirements

Minimum 6 years of relevant social media, digital marketing, or brand marketing experience.

Experienced team manager and leader.

Demonstrated experience developing and executing social media strategies for established brands.

Strong understanding of major social platforms, their respective audiences, and evolving social best practices.

Strong written, verbal, presentation, and interpersonal communication skills.

Demonstrated ability to manage multiple priorities and projects in a fast-paced environment.