Social Media Manager

About the role

Own and execute the organic social program, from channel strategy and content planning to platform-native production, real-time coverage, community engagement, and performance monitoring across TikTok, Instagram, and YouTube.

Responsibilities

• Define and evolve channel strategies and content pillars that support broader marketing priorities.
• Manage the social content calendar across always-on content, campaigns, launches, and real-time moments.
• Maintain a consistent brand voice and follow brand and health-claims guidelines.
• Incorporate clinical credibility, including formulations and the Medical Advisory Board, naturally into content.
• Create and publish platform-native short-form content using relevant hooks, trends, sounds, and formats.
• Partner with Creative and content creators while independently shooting and editing lightweight video when speed matters.
• Cover events and brand activations through stories, live posting, short-form video, and recap content.
• Grow an engaged owned audience while monitoring sentiment and performance.

Requirements

• 3-5+ years of social media management experience for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG.
• Strong platform-native knowledge of TikTok, Instagram, and YouTube.
• Experience owning both social strategy and hands-on execution.
• Ability to shoot and edit short-form video using a phone.
• A record of growing owned social audiences and generating meaningful engagement.
• Experience using performance data to guide creative and strategic decisions.
• Experience covering events and activations in real time.
• Strong communication and organizational skills across distributed teams; driving distance from Los Angeles is preferred.

Qualifications

• Familiarity with compliance requirements for health and wellness content is a plus.

Skills

Strong platform-native knowledge of TikTok, Instagram, and YouTube.

Ability to shoot and edit short-form video using a phone.

Experience using performance data to guide creative and strategic decisions.

Experience covering events and activations in real time.

Benefits

• $100K-$125K per year
• Flexible time off and nine annual company holidays
• Paid vacation day on your birthday
• 100% company-paid base-plan medical, dental, and vision insurance for employees
• 100% company-paid life insurance and short-term disability coverage
• 3% employer contribution to 401(k), regardless of employee participation
• $1,200 annual work-from-home stipend
• Employee recognition and rewards program
• Pet insurance
• Employee product samples and discounts
• Paternity leave