Social Media Manager

About the role

You will take full ownership of Policygenius’ social media presence across paid, organic, and influencer channels. This strategic and hands-on role covers campaign development, content creation, community engagement, influencer relationships, performance analysis, and cross-functional collaboration.

Responsibilities

• Plan, launch, manage, and optimize paid social campaigns, including targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.
• Develop influencer campaigns and recruit, negotiate with, and manage influencer partners.
• Own the social media strategy, roadmap, and execution across major platforms.
• Manage the content calendar and create written, visual, and video content.
• Measure engagement, reach, traffic, leads, customer acquisition, and ROAS, then provide recommendations to leadership.
• Manage community engagement and brand conversations.
• Partner with creative agencies and internal content, legal, and analytics teams to align campaigns with marketing and regulatory requirements.

Qualifications

• Bachelor’s degree or equivalent experience.
• At least 5 years of professional social media marketing experience.
• Experience managing paid social advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.
• Insurance, financial services, or another regulated-industry background is preferred.
• Experience scaling an influencer marketing program from the ground up is preferred.
• Experience with legal or compliance review of creative and copy is preferred.

Pay

• Salary range: $85,000–$100,000 per year.
• Incentive or bonus opportunity.

Benefits

• Health and dental insurance.
• Parental leave.
• 401(k).
• Tuition reimbursement.
• Career progression opportunities.