Social Media Manager

About Presley Paige

Presley Paige is Northwest Arkansas' premier balloon decor and celebration company, bringing creativity, fun, and thoughtful details to every occasion. Since expanding into events, we've experienced exponential growth and built a talented team that works together to create top-tier designs and unforgettable celebrations. Our mission is simple: make celebrating fun. We're passionate about creating an inclusive, inspiring place to shop for party supplies, paper goods, gifts, and custom decor that make you smile. We believe the details make the difference and champion celebrating yourself and the people you love. We work hard, have fun, and believe in creating an environment where our team can learn, grow, and do beautiful work together.

About the role

This position reports directly to the Owner and is full-time. We're seeking a creative, highly organized Social Media Manager to own and grow our social presence and bring the Presley Paige brand to life through engaging, of-the-moment content. The ideal candidate has a strong instinct for what people want to watch, share, save, and engage with, and knows how to turn brand moments into great content. This person should be equally comfortable behind the camera, editing a Reel, writing the perfect caption, building a content calendar, spotting the next trend, and digging into performance to understand what's actually working. We're looking for someone who is creative, quick-moving, collaborative, and excited to help grow a colorful, fun brand across retail, e-commerce, products, events, and everything in between.

Roles and responsibilities

• Own and evolve Presley Paige's organic social media presence across all brand channels
• Develop and manage weekly and monthly content calendars that support product launches, promotions, events, campaigns, and key brand moments
• Concept, capture, produce, and edit engaging photo and short-form video content
• Write compelling, conversational copy that consistently reflects the Presley Paige brand voice
• Stay ahead of social media, content, platform, and cultural trends and identify opportunities for Presley Paige to join the conversation in a way that feels natural to the brand
• Bring fresh content ideas, creative concepts, and new formats of storytelling to the team
• Partner with the marketing, creative, retail, events, and product teams to tell the full Presley Paige story and ensure campaigns feel cohesive across channels
• Plan and coordinate content needs for product launches, marketing shoots, events, partnerships, and other brand initiatives
• Engage directly with the Presley Paige community, building relationships and creating meaningful interactions with customers and followers
• Identify opportunities to grow our audience, increase engagement, drive traffic, and ultimately support product sales and brand awareness
• Monitor social performance, identify what's working, and use insights to continually improve content and strategy
• Share customer feedback, trends, and insights from the social community that can help inform marketing, product development, and the overall customer experience
• Support additional digital and marketing content needs including email, website, product descriptions, paid media, and in-store creative as needed

General responsibilities

• Exemplify the Presley Paige mission, voice, and brand
• Take ownership of social media from idea through execution while keeping content organized, consistent, and on schedule
• Work independently while collaborating closely with the Owner and cross-functional teams
• Manage multiple priorities and deadlines in a fast-paced, growing environment
• Bring a positive, creative, solutions-oriented attitude and be willing to jump in when opportunities arise
• Be receptive to feedback, quick to adapt, and always looking for ways to make the next piece of content better
• Perform other duties and marketing projects as needed

Qualifications

• 3+ years of professional, full-time experience in social media management, content creation, digital marketing, or a related role, with direct responsibility for managing brand social channels
• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field preferred
• Strong portfolio demonstrating engaging, high-quality social content created for brands or organizations (portfolio required; please include examples of social accounts, campaigns, short-form video, and other content you have personally created or managed)
• Demonstrated experience creating and editing short-form video content for platforms such as Instagram and TikTok
• Excellent writer with a strong understanding of brand voice and conversational copy
• Strong understanding of social media platforms, trends, best practices, analytics, and what makes content perform
• Comfortable capturing high-quality photo and video content and being hands-on throughout the content creation process
• Strong creative instincts and an eye for color, composition, styling, and visual storytelling
• Ability to balance creative thinking with performance insights and business goals
• Highly organized, proactive, and able to manage an ever-changing content calendar and priority list
• Strong communicator who works well across teams and can turn ideas into action quickly
• Self-motivated, resourceful, and comfortable working in a fast-paced environment
• Ability to take feedback with professionalism and come back with something even better
• A genuine love for social media, storytelling, trends, and creating content that feels fresh, fun, and unmistakably Presley Paige

Benefits

• Health, vision and dental insurance
• Employee discount
• Flexible schedule
• Paid time off
• Paid training
• Opportunities for advancement
• Bonus opportunities

Schedule

Full-time position. There is a 90-day trial period for all positions at Presley Paige. This position requires flexibility in schedule, attention to detail, and the ability to work as a team.

Work location

In person