Social Media Manager

About the Role

We're looking for a highly creative, performance-driven Head of Social to lead the strategy, execution, and evolution of our social ecosystem. This role sits at the intersection of brand storytelling, content creation, and revenue generation, with full ownership over how Porter Lyons shows up across all digital platforms. The Head of Social reports to the Creative Brand Manager and is responsible for translating the brand’s world—its aesthetic, values, and point of view—into compelling, high-performing content that drives both engagement and conversion. The ideal candidate has a refined eye for luxury aesthetics, a deep understanding of digital culture, and a proven ability to grow and monetize audiences through innovative content and strategic partnerships.

Responsibilities

Social Strategy, Growth & Performance

• Own and lead the overarching social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube.
• Develop and execute growth-focused strategies that increase brand awareness, audience engagement, and revenue.
• Build and maintain a forward-thinking content calendar (planned 1-2 months in advance) aligned with launches, campaigns, and key business priorities.
• Establish platform-specific strategies while ensuring a cohesive brand narrative across all channels.
• Analyze performance data and deliver monthly KPI reports with actionable insights.
• Take full accountability for social performance, including follower growth, engagement rates, and conversion metrics.

Content Creation

• Conceptualize, shoot, and produce high-quality static and video content that reflects Porter Lyons’ luxury aesthetic and storytelling.
• Lead the execution of content across formats including:
  • Daily Instagram posts (7x/week) and stories (minimum 3 per day)
  • Weekly TikTok content
  • Strategic posting cadence for Pinterest, LinkedIn, Facebook, and YouTube
• Translate trends into elevated, brand-aligned content without compromising brand integrity.
• Maintain and organize all content assets (including UGC and influencer content) within structured Google Drive systems.
• Continuously refine visual standards and creative output to ensure best-in-class execution within the luxury space.

Influencer Partnerships

• Develop and execute an influencer partnership strategy, scouting and managing on-brand influencers and brand partnerships each with different targeted growth goals.
• Identify, vet, and manage relationships with influencers, creators, tastemakers, and brand collaborators.
• Oversee partnership end-to-end, including outreach and negotiation, product coordination and seeding, content direction and approvals, performance tracking, and reporting.
• Ensure all gifted and loaned products align with inventory levels and company priorities.
• Cultivate local partnerships that drive in-store + online traffic.
• Build long-term ambassador relationships.

Community Engagement & Customer Experience

• Own and elevate the brand’s voice across all social platforms through thoughtful, timely, and elevated communication.
• Respond to all comments, DMs, and inquiries within a 24-hour window, ensuring a high-touch customer experience.
• Actively engage with the broader social community through commenting, liking, and following relevant accounts (minimum 30 minutes daily).
• Foster meaningful conversations, repost community content, and build a loyal, engaged audience.
• Maintain CRM standards and ensure seamless communication between social and customer experience channels.

Marketing + Production Collaboration

• Partner closely with the Creative Brand Manager to ensure all social content aligns with brand campaigns, visual direction, and storytelling.
• Collaborate with the marketing and ecommerce teams to support:
  • Product launches
  • Email campaigns
  • Promotions and sales initiatives
• Coordinate with inventory and operations teams to ensure featured products are in stock and prioritized appropriately.
• Support campaign planning by contributing social-first ideas and content strategies.

Requirements

• Minimum of 2 years of experience in social media strategy, content creation, and influencer partnership management.
• Proven ability to leverage platforms like TikTok, Facebook, Instagram, YouTube, LinkedIn, and Pinterest to increase sales and grow organic following.
• Strong aesthetic sense in line with Porter Lyons ethos.
• Excellent photography, videography, and editing skills (Canva, Adobe Photoshop, Illustrator).
• Exceptional time management, reliability, and attention to detail.
• Positive, personable attitude with a customer-focused mindset.
• Entrepreneurial spirit and the ability to work well in a team environment.
• Passion for working in the jewelry industry and a startup environment.
• Paid media execution and ad creation experience is a plus.
• Press release creation and outreach management experience is a plus.

Work Requirements

Location: Porter Lyons Flagship Store – French Quarter, New Orleans.

• Ability to climb ladders and stairs as necessary to access inventory and storage areas, and lift and carry up to 15 pounds.

Schedule

Full-time, Monday–Friday, with occasional evening or weekend shoots and events. Flexible in-office hours allowing for creative freedom.

Pay & Benefits

Competitive salary + health benefits + optional 401K matching program.

About the Brand

Porter Lyons is a New Orleans-based, culturally inspired jewelry and lifestyle brand. Founded by Ashley Porter in 2012, the brand represents Uncommon Luxury.