Social Media Manager

About the role

The Social Media Manager serves as the primary content creator, messaging strategist, and data analyst across OTSL’s public-facing social media channels, playing a vital role in the discovery and engagement of new audiences. This position also manages paid advertising across OTSL’s social media channels outside of the Festival Season. The Social Media Manager is expected to attend and photograph or film various company activities across the year and must have demonstrated skill in photography, videography, and editing with a priority on quick turnaround, especially during key periods such as the Festival Season (May–June). The role frequently liaises with company artists and seasonal employees to collaborate on content and performs administrative duties requiring discretion and independent judgment with respect to OTSL’s public-facing profile.

Responsibilities

• Develop and maintain an annual social media strategy that implements organic and paid content to maximize engagement and follower growth in support of OTSL’s audience development goals.
• Collaborate on and fulfill social media and content requests from internal departments including Development, Education, Advancement, Artistic Administration, and Production.
• Execute a consistent content calendar across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business.
• Provide same-day responses to social media mentions, comments, questions, or direct messages to maintain high customer service standards and positive public sentiment.
• Monitor social media conversations about OTSL, its artists, and the opera industry while reinforcing positive brand recognition.
• Develop year-round partnerships with community influencers and brand ambassadors, including identifying prospects, cultivating relationships, crafting talking points, setting KPIs, and negotiating compensation.
• Track and report on social media analytics—profile performance, post engagement, competitor benchmarking, and content pillar performance—to inform ongoing strategy.
• Develop and implement an annual content calendar including memes, GIFs, photo albums, short-form reels, longer-form videos, social media graphics, and more.
• Use Adobe Creative Cloud and other tools to create promotional materials, ensuring accuracy and brand quality through internal review, editing, and feedback processes.
• Capture and edit photo, video, and audio content using cameras, mobile devices, and other technology to support Marketing and other departments.
• Archive all captured and created content to OTSL’s file-sharing system for easy access by staff.
• Negotiate contracts with influencers and other partners essential to position goals.
• Place and manage in-house ad campaigns on Meta and other platforms in coordination with the Director of Marketing & PR.
• Track and manage applicable budget line items to ensure expenditures remain at or below projections.

Requirements

• Bachelor’s degree preferred in photography, digital media/communications, or a related area.
• 2–3 years of experience working with social media and content creation, preferably in entertainment, non-profit, or performing arts sectors.
• Proficiency in Microsoft Office, Adobe Creative Suite, video and audio editing software, social media platforms, and Google Analytics.
• Ability to estimate and manage budgets.

Ideal Candidate Profile

• Creative and collaborative mindset.
• Enthusiastic about photography and videography.
• Proactive about building relationships with seasonal employees and community partners.
• Willing to provide content capture at some evening and weekend events.
• Excellent written communication skills.
• Ability to analyze data and decipher trends.
• Eager to contribute to a dynamic team.
• Extraordinary attention to detail and consistent professional follow-through.
• Ability to manage multiple competing timelines and perform under pressure while maintaining a professional demeanor.
• Knowledge of opera is a plus, but not required.

Pay

This is a full-time, exempt position with an annual salary of $50,000–$55,000.

Benefits

• Health insurance.
• Open PTO policy.
• 401k match.

Schedule

Opera Theatre has a flexible work policy allowing for hybrid work and asynchronous schedule arrangements, based on position and other factors.