Social Media Manager

Responsibilities

• Lead the transition of paid social management from agency to in-house ownership.
• Develop and execute a global paid social strategy aligned with marketing and business goals.
• Own campaign planning, execution, optimization, and reporting, with deep expertise in LinkedIn Ads.
• Manage campaign calendars, creative trafficking, testing strategies, and performance optimization.
• Partner with internal teams, including Organic Social, to align messaging and campaign priorities.
• Collaborate with agency partners on media planning, budget allocation, and ongoing optimization.
• Own campaign metrics, reporting, and insights, using data to drive recommendations and improve performance.
• Establish scalable processes and best practices for a high-performing in-house paid social program.

Qualifications

• 7+ years of paid social marketing experience, including significant expertise with LinkedIn Ads.
• Proven success developing and optimizing paid social strategies that drive business results.
• Experience working with agencies; agency background preferred.
• Strong understanding of media budgets, campaign analytics, testing, and performance reporting.
• Excellent project management, organization, and stakeholder management skills.
• Experience in financial services or another regulated industry is preferred.
• Comfortable balancing strategic planning with hands-on execution in a fast-paced, global environment.