Social Media Manager at Lifestyle Christianity Inc

Lifestyle Christianity is seeking a highly organized and proficient Social Media Manager to join our team at our Watauga, TX training center. This is an on-site position.

About the role

The ideal candidate will manage the ministry's social media presence, create content calendars, coordinate with team members, track KPIs, and ensure alignment with branding guidelines. This role requires excellent organizational skills, effective communication, and the ability to manage multiple projects simultaneously.

Responsibilities

• Brand Development & Strategy: Use social media marketing tools to create, strengthen, and maintain the company’s brand identity. Work closely with the Marketing Director to develop and execute campaigns aligned with company goals.
• Content Management: Upload and schedule content—including captions and descriptions—across all platforms. Ensure consistent voice, branding, and engagement strategy across all social media accounts.
• Customer Engagement: Interact with customers and stakeholders via comments, direct messages, and community features to foster a positive brand presence.
• Analytics & Reporting: Analyze digital marketing and social media strategies to identify strengths and areas for improvement. Set and track KPIs for campaigns (e.g., engagement rates, shares, likes, followers). Provide weekly performance reports to the Marketing Director, including:
  • Average new followers/subscribers
  • Average likes per static post and reel
  • Weekly views and reach across platforms
• Trend Monitoring & Insights: Research and monitor current social media trends, algorithm changes, and competitor strategies. Inform leadership of emerging trends relevant to the company’s brand and mission.
• Platform Management: Oversee and manage all official social media and content distribution channels, including:
  • LC, LCU, and Todd White accounts
  • YouTube, Rumble, Spotify, Apple Podcasts
  • X (formerly Twitter), TikTok, Facebook, Instagram

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (preferred but not required).
• Proven experience in social media management and project coordination.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal abilities.
• Proficiency in using social media platforms and tracking metrics.
• General understanding of graphic design, video production, and branding guidelines.
• Ability to work collaboratively with a diverse team of creatives and vendors.

Benefits

• Competitive salary based on experience.
• Opportunities for professional development and growth.
• Supportive and inclusive work environment.
• The chance to make a meaningful impact through your work and contribute to the mission: Encounter Jesus. Walk in Freedom. Live the Lifestyle.

Schedule

Friday, 8:30 am - 4:30 pm (work from home).