Social Media Manager

About the role

The Social Media Manager will own the strategy, content development, and day-to-day execution of OneTouch's social media presence across all major and emerging platforms. This role builds and manages the always-on and campaign social content calendar, leads platform-specific execution (organic and paid), engages and grows the OneTouch community, and partners cross-functionally with brand marketing, creative, media, customer experience, and Legal/Regulatory to ensure content is on-strategy, on-brand, and compliant.

Responsibilities

• Strategy – Develop the annual/quarterly social media strategy and content pillars aligned to brand and business priorities; define platform-specific objectives, target audiences, and KPIs; identify white-space opportunities on emerging platforms and formats.
• Content planning & execution – Build and manage the editorial/content calendar; brief and collaborate with creative, design, and video resources (internal teams and/or agency partners) to produce platform-native content; write and adapt copy/captions by platform and audience.
• Paid social – Partner with media/agency teams on paid social strategy, audience targeting, and budget allocation to support organic content and campaign amplification.
• Influencer & partnership support – Identify and help manage relationships with influencers, patient advocates, and content creators in support of brand campaigns.
• Platform management – Own day-to-day publishing and community management across established platforms (Instagram, Facebook, YouTube, Reddit, TikTok, X), and emerging platforms; monitor trends, cultural moments, and platform algorithm changes to keep content strategy current.
• Community engagement – Monitor and respond to comments, messages, and mentions; foster an engaged community; identify and flag customer service, adverse event, or reputational issues per established protocols.
• Compliance & review – Partner with the internal Legal/Regulatory team to route content through required compliance/MLR review processes, ensuring all content meets regulatory, medical, and legal guidelines for a regulated healthcare/medical device brand.
• Analytics & reporting – Track, analyze, and report on platform performance (engagement, reach, follower growth, sentiment, share of voice); translate data into actionable recommendations; report out to marketing leadership on a regular cadence.
• Crisis & reputation monitoring – Support social listening and rapid-response protocols in the event of negative sentiment, product issues, or reputational risk.
• Cross-functional collaboration – Partner with Brand, Shopper/Retail Marketing, PR/Communications, Customer Experience, and external agencies to ensure social activity is integrated with broader marketing and business initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; Master's degree a plus
• 4+ years of social media management experience, including platform strategy and hands-on execution (agency or in-house)
• Demonstrated experience managing organic and paid social programs across major platforms (Instagram, Facebook, TikTok, X, YouTube, Pinterest)
• Experience with social media management and listening tools (e.g., Sprinklr, Sprout Social, Hootsuite, Khoros) and platform native analytics
• Preferred experience in a regulated industry (HCP/Consumer/Pharma OTC & Medical Device or similar), working with Legal/Regulatory/MLR review processes

Skills

• Social media strategy and platform expertise; deep understanding of platform algorithms, formats, and best practices
• Strong content and copywriting skills with the ability to adapt brand voice across platforms and audiences
• Community management and social listening; ability to engage authentically while managing brand risk
• Data-driven mindset; ability to translate analytics into strategy and actionable recommendations
• Project management skills; ability to manage multiple content workstreams, agencies, and stakeholders simultaneously
• Strong collaborator with excellent verbal and written communication skills; comfortable presenting to leadership
• Bias for action; agile and adaptable, with sound judgment navigating a regulated, matrixed environment