Social Media Manager
Legacy Paws Rescue · Catawba, NC · 1 mo ago
MarketingVolunteer
About the role
Legacy Paws Rescue is run entirely by one person, Domenica, who takes in dogs from various backgrounds and provides them with a permanent home on five acres. The organization collaborates with other rescues to save more dogs in the region.
Responsibilities
- Manage a team of three, assigning tasks, holding deadlines, and ensuring the team stays productive.
- Own the weekly content calendar for Instagram, Facebook, and LinkedIn, planning posts against content pillars and ensuring consistency.
- Concept and QA posts with the Creative Director, focusing on what makes a post effective and aligns with the brand guidelines.
- Help build the workflow for expanding into TikTok and YouTube, ensuring a steady posting rhythm and performance tracking.
Qualifications
- 3-5 years of experience at an ad agency or marketing agency, managing social or content for real clients.
- Experience managing people or leading a small content team.
- A strong grasp of content strategy, including content pillars, pacing, and post sequencing.
- The ability to judge which concepts will succeed and which should be discarded early in the process.
- An organized and dependable approach to keeping the calendar and team on track.
Nice to have
- Fluency in Instagram, Facebook, and LinkedIn (current platforms), with experience in TikTok and YouTube (next steps).
- Comfort with analytics and using them to inform decisions.
- Access to Meta Business Suite or another scheduling tool.
Who this is for
This role is for someone who has managed social or content teams at agencies and understands the importance of a well-planned calendar. They should be able to lead a team effectively and ensure that the content is cohesive and impactful.
What you get
- Full public credit for managing the social media accounts and content.
- Direct access to the Creative Director and Domenica for feedback and support.
- Remote work with flexible hours, though the team and calendar must remain on track as the organization scales.
Application
To apply, send a short note detailing the strongest social or content team you've managed and what made it successful. Include a link to the accounts or campaigns behind it, and explain your thoughts on spacing content across pillars.