Social Media Manager

Responsibilities

• Grow and own the strategy and content calendar, as well as day-to-day execution of JAANUU's social channels — Instagram, TikTok, LinkedIn, X (Twitter), Facebook, Pinterest, Threads, and any emerging platforms relevant to our audience.
• Stay ahead of platform trends, algorithm changes, and emerging content formats — bringing fresh ideas to the team regularly.
• Maintain a consistent posting cadence that keeps the brand visible, relevant, and engaged across platforms.
• Collaborate with the Influencer & Ambassador team to secure collab posts, and provide social expertise on briefs/partnerships.
• Lead content planning, production, and scheduling across all active social channels.
• Partner with the Creative Team to concept and produce high-quality, engaging content across video, photo, and written formats.
• Collaborate with the Creative Team to brief, request, and publish creative assets.
• Sell and edit lightweight social content independently — behind-the-scenes, product stories, UGC reposts, and real-time moments that don't require a full production team.
• Oversee community management, guiding the Social Media Coordinator in moderating conversations that uphold brand voice, strengthen brand affinity, and foster meaningful connections.
• Nurture and grow both current and new relationships with followers, brand advocates, and members of the healthcare community — making people feel seen and valued in an authentic brand voice.
• Identify and engage with user-generated content, coordinating repost permissions and celebrating the community publicly.
• Flag customer service issues, product feedback, and sentiment trends to the CX team.
• Actively engage in relevant online communities, hashtags, and conversations where the brand has a natural and authentic place.
• Report on key social metrics to leadership — follower growth, engagement rate, reach, impressions, and content performance — on a regular cadence.
• Use performance data to inform content strategy, doubling down on what works and evolving what doesn't.
• Share community sentiment and audience insights with the broader marketing and product teams.
• Run structured A/B tests on content formats, posting cadence, and messaging angles.

Requirements/Skills

• 6+ years of experience managing social media for a consumer brand in apparel or lifestyle, either in-house or within an agency environment.
• An exception portfolio or active social presence that demonstrates strong content instincts, creative judgment, and brand voice.
• Exceptional aesthetic sensibility and editorial judgment.
• Deep familiarity with Instagram, Threads, X (Twitter), TikTok, LinkedIn, Facebook, and Pinterest — you use them daily.
• Strong content creation skills: you can brief creative teams, write copy, and ideate concepts that convert to sales.
• Experience implementing social media scheduling and analytics tools (Later, Sprout Social, or similar).
• Genuine empathy and enthusiasm for community building — you're energized by connecting with people, not just broadcasting to them.
• A strong understanding of social KPIs, platform analytics, and performance optimization, with excellent organizational skills and the ability to manage multi-platform content calendars.
• Experience with influencer coordination or ambassador programs.
• Experience leading social content for a fashion brand is a plus.