Social Media Manager

Intex Recreation Corp. is a global leader in the design, manufacturing, and distribution of innovative consumer products that bring family and friends together. Our portfolio includes Above Ground Pools, Spas, Airbeds, Inflatable Toys, Sporting Goods, and Outdoor Recreation products sold through the world's largest retailers and ecommerce partners. At Intex, innovation, speed, and collaboration drive everything we do.

About the role

Intex Recreation Corp. is seeking an experienced, creative, and data-driven Social Media Manager to lead the strategy, development, and execution of our social media presence across TikTok, Instagram, YouTube, and emerging platforms. This role is responsible for driving brand awareness, community engagement, and revenue-generating social commerce initiatives through compelling content and innovative storytelling. The ideal candidate is equal parts creative storyteller, strategic marketer, and performance analyst who understands how engaging content translates into measurable business growth. Success in this role is measured by creating highly engaging content that increases audience interaction and converts into measurable sales growth.

Responsibilities

• Develop and lead the overall social media strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Create platform-specific content strategies that align with product launches, seasonal campaigns, and business objectives.
• Identify trends, consumer behaviors, and platform opportunities that increase brand visibility.
• Create recurring content series and scalable content frameworks that strengthen brand consistency.
• Personally create high-impact content including TikTok videos, Instagram Reels, and YouTube Shorts that establish creative direction for the team.
• Oversee the company's content calendar to ensure consistent daily publishing.
• Review, edit, and approve all social content prior to publication to ensure it reflects Intex's brand voice, visual standards, and marketing priorities.
• Transform product features into engaging, platform-native stories that resonate with consumers.
• Oversee all social commerce content supporting ecommerce and retail sales initiatives.
• Monitor campaign performance during launches and promotional events.
• Conduct A/B testing on creative assets, captions, music, publishing schedules, and calls-to-action.
• Identify high-performing content and quickly optimize or discontinue underperforming campaigns.
• Develop repeatable playbooks using insights from successful campaigns.
• Track engagement, reach, conversions, and other key performance metrics.
• Deliver weekly and monthly reports highlighting campaign effectiveness and opportunities for improvement.
• Utilize analytics to make informed decisions that maximize audience growth and sales conversion.
• Manage the Live & Community Coordinator while partnering closely with the Commerce Coordinator.
• Provide coaching, creative feedback, and platform education to team members.
• Coordinate freelance creators and outside content partners from briefing through final approval.
• Foster a collaborative, high-performance culture focused on creativity, accountability, and continuous improvement.
• Partner with Sales, Product Development, Marketing, Creative, Customer Service, and Brand teams to align content with company initiatives.
• Support influencer partnerships, creator collaborations, and PR campaigns.
• Represent the social media team during cross-functional planning meetings.
• Transform customer feedback and frequently asked questions into engaging educational content.
• Build relationships with platform representatives from TikTok, Instagram, and YouTube.
• Stay informed on emerging trends, algorithm updates, new platform features, and evolving best practices.
• Test innovative content formats and recommend scalable opportunities that keep Intex ahead of competitors.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field (or equivalent experience).
• 5+ years of professional social media marketing experience with proven success managing brand accounts.
• Demonstrated expertise with TikTok, Instagram, YouTube, and short-form video content.
• Experience developing content strategies that drive engagement and measurable business results.
• Strong understanding of social commerce, platform algorithms, audience growth strategies, and analytics.
• Experience leading or mentoring creative teams.
• Excellent project management and organizational skills.
• Outstanding written and verbal communication skills.
• Highly creative with exceptional attention to detail.

Preferred Qualifications

• Experience managing consumer products or lifestyle brands.
• Experience with influencer marketing and creator partnerships.
• Familiarity with Meta Business Suite, TikTok Analytics, YouTube Studio, Google Analytics, and social media management platforms.
• Experience working with ecommerce businesses and major retail brands.
• Photography and video editing experience using Adobe Creative Suite, Canva, CapCut, Premiere Pro, or similar software.

What Makes You Successful

We're looking for someone who:

• Thinks strategically while executing quickly.
• Understands both creativity and performance marketing.
• Uses analytics to improve creative decisions.
• Stays ahead of social media trends.
• Thrives in a collaborative, fast-paced environment.
• Can inspire creative teams while maintaining high quality standards.
• Is passionate about building communities and driving measurable business growth.

Physical Requirements

• Prolonged periods of sitting while working at a computer.
• Frequent use of computers, mobile devices, and standard office equipment.
• Ability to lift and carry products weighing up to 15 pounds.
• Visual acuity sufficient for reviewing creative assets and campaign analytics.
• Occasional standing and movement during product photography, video shoots, and content production.

Work Environment

• Full-time onsite position based at our Long Beach, California headquarters.
• Fast-paced collaborative office environment.
• Frequent collaboration across multiple departments.
• Occasional extended hours during major product launches, seasonal campaigns, and promotional events.
• Opportunity to create content both in-office and on location for product demonstrations and brand storytelling.

Why Join Intex?

At Intex Recreation Corp., you'll have the opportunity to shape the voice of an internationally recognized brand while working with innovative products enjoyed by millions of families around the world. You'll collaborate with passionate professionals, influence creative strategy, and help drive the future of one of the industry's most recognizable consumer brands.