Social Media Manager

Job Summary / Purpose

Illumia is seeking a strategic, hands-on Social Media Manager to own our organic social media presence, our employee advocacy program, and the strategy for expanding our reach to new platforms. This role manages the enterprise social media calendar—coordinating content contributed by Growth Marketing, Events, Brand, Product Marketing, and Engagement teams alongside original brand content built to drive awareness and follower growth—and owns the Sprout Social advocacy program end-to-end, from content submission through results reporting.

Key Responsibilities and Duties

• Develops and executes a strategic plan for Illumia’s social media presence to include platform expansion and messaging.

• Builds a specific plan to activate and grow a YouTube presence, leveraging Illumia's existing video and content assets that are currently underutilized.

• Recommends platform-specific best practices and content formats to maximize reach and engagement on each channel.

• Owns and manages the enterprise social media calendar, coordinating incoming content from marketing teams into a single, unified publishing schedule.

• Buils and publishes original brand content designed to drive brand awareness and follower growth across corporate social channels.

• Ensures consistent brand voice, quality, and publishing cadence across all scheduled content, regardless of the source team.

• Owns the Sprout Social employee advocacy program end-to-end: adding new content for employees to share, monitoring submissions and participation, and tracking results.

• Identifies and recommends improvements to increase employee adoption, participation, and reach through the program.

• Social Listening, Engagement & Response:

  • Maintains social channels daily for mentions, comments, and engagement (social listening).
  • Responds to posts and messages in a timely, on-brand manner, as well as escalates or redirects as necessary.
  • Tracks engagement and sentiment trends and reports out regularly on social listening insights and response activity.

• Process, Documentation & Reporting:

  • Documents social media processes, workflows, and best practices to ensure consistency and continuity.
  • Owes data analysis across all social programs—advocacy, organic content, and social listening—with insights and recommendations for improvement.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in social media management or community management.
• Proven experience managing organic social media programs and content calendars across multiple platforms.
• Experience with social media management and social listening tools (e.g., Sprout Social, Hootsuite, or similar).
• Strong writing skills for social-specific formats and platform-native content.
• Strong project management, organizational, and time management skills.

Preferred Qualifications

• Direct experience with Sprout Social, including managing an employee advocacy program.
• Experience developing or executing a multi-channel or platform expansion strategy (e.g., YouTube, TikTok).
• Experience with video content strategy or repurposing existing video assets for social distribution.
• Experience in B2B, SaaS, fintech, technology, or higher education industries.
• Proficiency with Microsoft Office, Monday.com, HubSpot, or similar platforms.