Social Media Manager

About the role

The Houston Astros are seeking a creative and highly organized Social Media Manager to manage and grow the digital presence of Astros-affiliated platforms, including The Astros Foundation, Houston Open, Daikin Park, Orbit, and the Shooting Stars.

Responsibilities

• Developing and maintaining the Houston Astros Social Media Strategy & Brand Voice.
• Oversight to the Houston Astros social strategy and managing the team for execution.
• Develop and maintain distinct content strategies and brand voices for:
• The Astros Foundation
• The Astros Golf Foundation/Houston Open
• Daikin Park
• Orbit
• Shooting Stars
• Ensure all content aligns with overall Houston Astros brand standards and marketing objectives.
• Build and manage content calendars around game schedules, promotions, community events, and key cultural moments.
• Perform other duties as assigned.

Content Creation & Publishing

• Work with the content team to create platform-optimized content including short-form video, photography, graphics, and written copy.
• Capture real-time content at games, community events, mascot appearances, and performances.
• Work hand in hand with Corporate Partnership team on Sponsored content obligations and execution.
• Lead the content strategy for social-first assets for platforms including but not limited to Instagram, TikTok, X, Facebook, and YouTube.

Astros Foundation Management

• Develop and execute the social strategy for the Astros Foundation.
• Responsible for managing weekly meetings and periodic progress reporting to Marketing and Foundation leadership.
• Monitor and engage with fans, partners, donors, and community members across all ancillary accounts.
• Respond to comments, messages, and mentions in appropriate brand voice and tone.
• Foster positive fan interaction and online community growth.

Campaign & Event Coverage

• Lead digital coverage for charitable initiatives, ballpark events, promotions, and team-affiliated appearances.
• Collaborate with internal teams to support integrated marketing campaigns.
• Cook up with on-site staff for live content needs.

Analytics & Reporting

• Track performance metrics and analyze engagement, reach, and audience growth.
• Provide regular reporting and insights to optimize future content strategies.
• Identify opportunities for innovation and audience expansion.
• Deliver sponsored content reporting and analytics to Corporate Partnerships team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 4+ years of experience managing brand or organizational social media accounts.
• Strong understanding of major social platforms and content trends.
• Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar).
• Experience with short-form video production and editing.
• Excellent writing and communication skills.
• Ability to work nights, weekends, and holidays as required by game and event schedules.

Preferred

• Experience in sports, entertainment, or live event environments.
• Familiarity with social media analytics tools and reporting platforms.
• Knowledge of Houston sports culture and fan communities.

Key Competencies

• Creative storytelling
• Multi-brand voice management
• Trend awareness
• Time management and organization
• Fan engagement and community building