Social Media Manager

About Us

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

About the Role

Glossier is looking for a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns. This person will support the social team, reporting to the Senior Social Media Manager, and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy.

Responsibilities

This role includes the daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting), along with executing the social strategy for brand launches, in collaboration with cross-functional partners. The ideal candidate will be at the forefront of social trends and innovation and have a strong creative eye, as well as the ability to develop channel-by-channel goals and effectively measure success. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community.

• Contribution of concepts and ideas for always-on content and campaigns
• Cross-channel execution with the ability to strategically plan engaging content and push innovation across channels
• Collaboration and briefing cross-functional teams and external partners on opportunities to strategically feature content across owned social
• Light touch ad hoc content creation for TikTok, Instagram Stories, and Instagram, as needed
• Basic social reporting that measures content performance
• Platform literacy to stay on top of social media trends and identify moments for the brand to tap into
• Development of a social dashboard with active insights to ensure learning and driving results
• The proactive building and maintenance of the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to relevant comments and feedback
• Cross-channel calendar management and ownership of social workstreams

Requirements

• 3-5 years experience working in social media management and content development within the beauty industry or related sectors
• Strong communication (written and verbal) skills and attention to detail, particularly in regards to consumer-facing content
• A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape
• Understanding of SEO and web traffic metrics
• Strong understanding of social media KPIs and social media analytical reporting platforms
• Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes
• Passionate self-starter, decisive and able to move with speed to implement ideas
• Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
• Must have experience with Figma, Adobe Photoshop, Canva, CapCut or other video editing software
• Willingness to work from our LA Office at least 3 days per week to support the team

Pay

The estimated annual pay range for this role is $82,000 - $107,000. There may be future opportunities for continued pay progression based on continued strong performance in the role.

Benefits

Full-time positions are eligible for a competitive compensation and benefits package that includes:

• Medical health insurance
• 401K
• Equity in the form of Restricted Stock Units
• Paid Time Off
• Short Term and Long Term Disability leave
• A range of other benefits