Social Media Manager

About the role

This is an on-site role based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding. The Social Media Manager shapes how the Fruit family of brands shows up, connects, and grows across owned social channels. This role sets the channel strategy, creative direction, brand voice, community standards, and measurement approach that turn social platforms into a meaningful front door for consumers. By combining cultural intelligence, audience insights, platform expertise, and performance data, the Social Media Manager delivers relevant storytelling that strengthens brand connection, expands engaged communities, and supports product discovery and commerce.

Responsibilities

• Establish differentiated, platform-specific strategies for each brand that align audience insights, cultural communities, consumer segments, and business priorities.
• Grow engaged, high-quality communities through a consistent, audience-first approach tailored by brand.
• Optimize platform investment, content mix, cadence