Social Media Manager
About the role
Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world’s largest organizations, including one of every four Fortune 500 companies. They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.
The Social Media Manager supports the execution of FM's global social media program, under the direction of FM’s Director of Social Media, helping bring the company's expertise, thought leadership, and business priorities to professional audiences across social channels. This role is responsible for day-to-day execution across content development, editorial decision-making, publishing, employee advocacy, community engagement, performance reporting, and social media operations. Working closely with stakeholders across Marketing, Communications, Digital Marketing, PR, and business teams, the Social Media Manager helps ensure social media supports brand visibility, audience engagement, and marketing objectives through consistent, high-quality execution. This role also contributes to the development and adoption of social media standards, workflows, and governance processes that help integrate activity across teams and regions. This is a hands-on role for a strong writer and organized operator who understands how B2B brands show up on social media. The right candidate has sharp content instincts, an eye for social-first creative, strong attention to detail, and the ability to work across teams to turn complex topics into clear, compelling content. This is an opportunity to help shape how a global B2B brand shows up in the market at an exciting time for FM. If you are energized by building programs, telling meaningful stories, and making complex ideas resonate with professional audiences, we encourage you to apply.
Responsibilities
- Plan, create, publish, and optimize social media