Social Media Manager
About the role
F Street is a Milwaukee-based investment firm with a track record of success across multiple industries, primarily focused on real estate-related investment products. We’re looking for a Social Media Manager to own how F Street shows up online. This is a builder’s seat, not a scheduling seat. You’ll run the content engine end-to-end—concepting, shooting, editing, writing, publishing, and reporting across multiple channels. Our audience includes investors, brokers, borrowers, and operators, and your job is to make that world feel visual, credible, and impossible to scroll past.
Responsibilities
- Own the content calendar across LinkedIn, Instagram, YouTube, Facebook, and X, including planning, production, publishing, and performance.
- Shoot and edit short-form video in-house: property walkthroughs, project updates, deal breakdowns, market commentary, team culture, and event coverage.
- Write scripts, hooks, and captions that sound like F Street.
- Build out executive and personal brand content for firm leadership, turning their expertise into a consistent, high-quality feed.
- Run community management: respond to comments and DMs, and route real investor and borrower inquiries into HubSpot with clean handoff notes.
- Design supporting graphics and creative assets in Canva or Adobe Creative Suite and with AI.
- Capture content on site at our properties, projects, and events across Milwaukee and beyond.
- Report monthly on key metrics: reach, engagement, follower growth, video retention, website traffic, and leads sourced from social.
- Partner with Investor Relations, Lending, and Development to turn what’s happening inside the business into content.
- Route any content referencing our investment offerings through the required internal review before it goes live.
Requirements
- 2–5 years running social for a brand, agency, or creator, with a portfolio you can walk us through.
- You personally shoot and edit.
- Native fluency in how LinkedIn, Instagram, and YouTube actually work, including formats, distribution, and what earns reach.
- Strong writer—able to turn a complicated financial topic into a clear, compelling 30-second idea.
- Comfortable behind the camera and directing others in front of it, including senior leadership.
- Working knowledge of a CRM or marketing platform (HubSpot a plus) and comfort with analytics.
- Self-starting and fast—you bring ideas to the table rather than waiting for a brief.
- Interest in real estate, private lending, or investing is a strong plus.
- Sound judgment—we operate in a regulated industry, and what we publish has to be accurate and approved.
Benefits
- Competitive benefits package and 401(k) match.
- Apple tech package (MacBook, AirPods, and more).
- Paid holidays and PTO.
- Free parking + state-of-the-art workout facilities.
- Stocked office beverages, including coffee, energy drinks, soda, tea, beer, and more.
- Option to get paid in Bitcoin.
- F Street gear to rep the team.
Pay
Base Salary: $70,000 – $80,000 (based on qualifications, portfolio, and experience).
Closed Loan Bonus: Earn $25 per closed loan each month (40 loans/month = $1,000 monthly bonus).
On-target earnings: $78,000 – $95,000 in year one.
Career Path
This role has a clear path toward Social Media Manager → Senior Manager, Brand & Content → Director of Marketing as the team grows. The person who builds this function has the first shot at leading it.