Social Media Manager

About the role

As a Social Media Manager (US), you will be responsible for building and operating an AI-powered creator and social media engine across some of our top brands in the US market, using social platforms and creator-led content as a primary distribution channel for brand storytelling and product discovery. You will directly execute social media strategy across Instagram, TikTok, and YouTube, leveraging modern AI tools to create, test, and scale content at high velocity. This includes hands-on ownership of content creation, publishing, and community interaction, supported by AI-driven workflows. In parallel, you will design and operate scalable systems for creator sourcing, outreach, and activation—using automation and AI to build a high-performing creator ecosystem without reliance on traditional agency models. This role combines content creation, creator collaboration, and systems-building, ensuring our brands maintain a strong and consistent presence across social platforms while supporting performance marketing initiatives. You will work closely with Brand Marketing, Creative, and Growth teams to translate positioning into creator-led storytelling adapted to US audiences, while leveraging AI tools to accelerate output and improve performance. This is an opportunity to define how our brands grow through AI-native content and creator distribution in one of our most strategic markets. You will be part of the Marketing team, working cross-functionally to drive brand awareness and engagement through high-velocity content production and creator-driven distribution.

The Marketing team scales our brands efficiently by combining creative execution with data-driven experimentation, managing all marketing channels to drive brand growth. As part of this team, the Social Media Manager will strengthen our presence in the US by building scalable, AI-powered systems for content creation and creator activation, aligned with brand strategy and growth priorities.

Responsibilities

• AI-Native Content Creation, Publishing & Community Engagement: Create and publish content across Instagram, TikTok, and YouTube using AI-assisted workflows. Develop and operate high-velocity content systems leveraging tools such as LLMs, video generation, and editing platforms. Manage publishing cadence and continuously test content variations to improve performance. Monitor and engage with communities through comments, DMs, and creator interaction. Identify emerging platform trends and rapidly translate them into testable content formats. Ensure consistency between organic storytelling and campaign narratives.
• Creator Sourcing, Outreach & Activation Systems: Build and operate automated pipelines for sourcing, evaluating, and prioritizing creators. Leverage AI tools to personalize outreach and improve response and conversion rates. Directly manage creator collaborations and activations with a test-and-learn approach. Continuously identify high-potential creators across relevant categories. Develop repeatable systems to scale creator partnerships efficiently.
• UGC