Social Media Manager

About the role

As a Social Media Manager (US), you will be responsible for building and operating an AI-powered creator and social media engine across some of our top brands in the US market, using social platforms and creator-led content as a primary distribution channel for brand storytelling and product discovery. You will directly execute social media strategy across Instagram, TikTok, and YouTube, leveraging modern AI tools to create, test, and scale content at high velocity. This includes hands-on ownership of content creation, publishing, and community interaction, supported by AI-driven workflows. In parallel, you will design and operate scalable systems for creator sourcing, outreach, and activation—using automation and AI to build a high-performing creator ecosystem without reliance on traditional agency models. This role combines content creation, creator collaboration, and systems-building, ensuring our brands maintain a strong and consistent presence across social platforms while supporting performance marketing initiatives. You will work closely with Brand Marketing