Social Media Manager

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms.

About the role

The Social Media Manager will be responsible for programming and creating high-quality engaging content specifically for Facebook and Instagram, using trends, analytics, and platform best practices to grow the social media accounts and strengthen the brand’s voice.

Responsibilities

• Hands-on creation of high-quality, engaging, platform-specific content for Facebook and Instagram, using trends, analytics, and established strategic direction to grow the accounts and meet performance targets.
• Scheduling and publishing content using social media management tools (e.g., Sprout Social) to build and maintain a content calendar, ensuring posts reach the target audience at designated times.
• Monitoring the performance of social media posts using analytics tools (e.g., Meta Insights, Native Platform Analytics, Sprout Analytics) to track metrics such as views, engagement, and link clicks, and refining strategies based on data.
• Keeping up with social media trends, platform updates, and industry news to ensure the brand remains relevant and utilizes new opportunities for engagement.
• Executing organic social media campaigns in alignment with the VP of Content Strategy to promote products, services, or events.
• Overseeing day-to-day community management and escalating negative PR issues to the Director of Social Media, providing a plan to respond with tact and professionalism to protect the brand’s reputation. Coordinating with the Moderation team as needed.
• Managing assigned team members to ensure cohesive execution, aligned output, accountability, and performance within their respective roles.

Requirements

• 4 years as a Social Media Manager (or similar role) managing Meta (Facebook/Instagram) accounts with 100,000+ followers per account, including experience with a personal brand account.
• 2 years directly supervising a creative/content team (2+ direct reports), delegating assignments, reviewing work product, and holding the team accountable to deadlines.
• Experience managing remote or distributed team members, keeping output aligned across specialized roles (writers, designers, schedulers).
• Skilled at giving constructive feedback on creative output (copy, post scheduling) and coaching writers toward a defined brand voice.
• Track record of translating senior leadership direction into clear team priorities, including re-prioritizing quickly when strategy shifts.
• Analytical mindset with a demonstrated ability to set audience growth metrics (size + engagement), interpret performance data, and turn it into actionable next steps and KPI-driven results.
• Deep working knowledge of Facebook and Instagram platform policies, algorithms, and best practices.
• Hands-on experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, or Later).
• Basic graphic design skills with a strong eye for visual/aesthetic content.
• Demonstrated habit of staying current on social media trends and applying them to content strategy.
• Detail-oriented with strong organizational skills and the ability to multitask in a fast-paced, quickly changing environment.

Work from Home Requirements

• Up-to-date Mac or Windows computer with anti-virus protection.
• Reliable high-speed internet connection.
• Quiet, distraction-free workspace.
• Tech-savvy and comfortable learning new tools and software.
• Comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive).

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company.
• 80 hours of paid vacation to start, with additional PTO that grows with tenure.
• 40 hours of personal days each year for rest, life, and everything in between.
• Paid gym membership to support your health and well-being.
• 7 paid holidays.
• 50% discount on all Dr. Berg products.
• Fully remote work with a strong emphasis on healthy work–life balance.

Pay

$30–$40/hour depending on experience.

Schedule

Monday–Friday, 9am–6pm ET, with a one-hour unpaid meal break.

Fully remote. Applicants must be legally authorized to work in the United States for any employer (W-2 positions).