Social Media Manager

Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new. Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life. We believe that everything you want already exists, and our role is to help people discover it. Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

About the role

As Social Media Manager, you'll lead the day-to-day strategy and execution of Depop's owned social channels, with a primary focus on Instagram and TikTok. You'll partner closely with the Head of Social & Influencer Marketing to shape our editorial voice, develop platform-native content, and bring ideas to life from concept through publishing. This is a highly collaborative role that blends strategy, creative thinking, content production, writing, analytics, and leadership. You'll work cross-functionally with our Influencer, Creative, Brand Marketing, PR, and Community teams to ensure our social presence is culturally relevant, engaging, and unmistakably Depop.

Responsibilities

• Own our social channels – lead day-to-day management of Instagram and TikTok
• Own publishing calendars and channel planning
• Execute platform strategies while evolving them through experimentation
• Maintain a consistent editorial voice across platforms
• Develop best-in-class content – pitch and develop social-first concepts rooted in culture and community
• Write compelling captions and platform-native copy
• Identify trends worth participating in—and know when not to
• Brief internal creatives and freelancers on content needs
• Capture and edit short-form content when needed, both in-office and on location
• Lead content execution – translate campaign objectives into social storytelling
• Manage content workflows from brief through publishing
• Ensure projects remain organized within Monday (our project management tooling system)
• Coordinate with production and creative teams to deliver assets on time
• Champion platform excellence – stay ahead of platform updates, creator trends, and internet culture