Social Media Manager

About the company

CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify & DTC brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans — with tools purpose-built for every touchpoint after the sale.

About the role

We're hiring someone to own social end to end: set the strategy, build the channels, and lead the function as it grows. For the first stretch, you are the strategy and the execution. You'll be writing, filming, posting, and engaging in the comments yourself. You'll build the team out from there as the channels prove out. If you want to manage rather than make, this isn't the right fit.

Responsibilities

• Develop channel strategy across LinkedIn, X, YouTube, and Reddit — define what we play to win on each, what we skip, and how each ladders up to pipeline
• Launch YouTube from zero — establish format, cadence, and production approach focused on merchant education and product storytelling, not brand fluff
• Build a credible Reddit presence — engage genuinely and usefully in communities where Shopify merchants and agencies actually talk, avoiding pitfalls that get brand accounts banned
• Create organic visibility in AI search — build a presence that gets cited and recommended by AI assistants, not just seen by humans
• Develop a content engine that doesn’t scale by headcount — use AI tooling to produce at a volume that would have taken a team of five two years ago
• Report on what’s working — track what drives reach, engagement, and downstream pipeline, and eliminate what doesn’t

Requirements

• 5+ years in social media, with a demonstrable track record — be ready to walk us through channels you grew, from what to what
• Hands-on Reddit experience — be prepared to discuss specifics: which subreddits, how you built credibility, what got removed, and how you handled it
• Hands-on YouTube experience — you’ve built or substantially grown a channel and understand format and retention mechanics, not just uploads
• Senior-level skills, but still a maker — you’ve operated as an individual contributor recently and are comfortable with that being the job for a while
• Fluent with AI tooling for content production — have opinions on what to automate, what not to, and where quality breaks
• Excellent written English and a distinct voice — B2B SaaS social dies from corporate tone; we’d rather sound like people
• Comfortable in ambiguity — this is a startup function; nobody is going to hand you a playbook

Nice to have

• Experience in the Shopify or ecommerce SaaS ecosystem
• On-camera comfort or experience directing founders and execs on camera
• Worked across distributed teams

Benefits

• Starting pay: $80,000–$120,000 + bonus, depends on experience, open to negotiation
• 401(k)
• Paid time off (PTO)
• Paid holidays
• Insurance