Social Media Manager

Crossroads provides full marketing services to business coaching clients across a range of industries. We've grown steadily over the last twenty years by building close, lasting relationships with our clients. Our services include branding strategy, marketing plans, brand development, website design and development, print design, copywriting, SEO, digital ads management, and social media marketing. This role works directly with clients and every member of the Crossroads team. The Role You'll own social media strategy and content calendars for a portfolio of clients across different industries. You'll shoot and edit video and photo content, write copy that sounds like each client's brand, and keep every account performing against KPIs. You'll also manage Crossroads' own social presence and pitch in on web content when the team needs it. This is a hands-on role for someone who moves fast, writes well, and can sit across the table from a client and earn their trust. What You'll Do Build and own the social media strategy and monthly content calendar for each assigned clientShoot high-quality photo and video content using DSLR or mirrorless cameras for client social channelsManage client accounts across Meta Business Manager (Facebook and Instagram), LinkedIn, and TikTokWrite, edit, schedule, and publish posts and blogs for clientsTrack social KPIs and report on performance to clients and the Marketing DirectorUse social media management platforms to schedule, publish, and monitor contentEngage with client audiences and grow community engagement across platformsOwn and manage Crossroads' internal social media accountsAssist with web content as neededMeet directly with clients to understand their goals, provide updates, and follow through on every projectHandle email marketing for select clients, including newsletters and campaignsSupport broader client marketing needs, including research and occasional grassroots marketing effortsUse Basecamp and Dropbox to manage projects and track time What You Bring Marketing background with working knowledge of core social media KPIsExperience shooting video and photo content with DSLR or mirrorless camerasDeep, hands-on knowledge of Meta Business Manager, Instagram, LinkedIn, and TikTokExperience with at least one social media management platformStrong writing background and sharp editing skillsClient-facing experience with good bedside manner: you listen well and build trust fastA self-starter who stays current on social media trends and best practices without being told toAbility to work quickly and accurately, even under deadline pressureAlignment with Crossroads' Christian values Reports To Marketing Director Compensation & Benefits Competitive salary based on experience100% employer-paid health insurance for the individual employeeBonus opportunities Our Mission To help small business owners build successful businesses on a foundation of Christian values. Our Culture The highest level of client service, built on treating others the way we'd want to be treatedA culture of continuous learning. We stay on the cutting edge of knowledge and experience so we can meet our clients' needsChristian values. We're a faith-based firm and follow biblical principles in everything we doEveryone is family. Our mission is to support and encourage our clients through every stage of their journey. We're invested in their lives and their businesses