Social Media Manager

About the role

We’re looking for a passionate and collaborative Social Media Manager to help foster deeper connections between brands and their audiences. This individual will be a key part of our integrated team, helping to build and engage online communities through strategic social media and community management, content creation, and cultural storytelling. The ideal candidate is a creative self-starter who thrives in a fast-paced, team-oriented environment and has a pulse on emerging trends and platforms.

Responsibilities

• Own day-to-day management of brand social channels (posting, scheduling, monitoring)
• Maintain and update content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
• Draft platform-native copy that reflects brand voice and tone
• Ensure timely publishing of content aligned with campaign timelines, cultural moments, and evergreen themes
• Flag performance trends and real-time opportunities to the broader team
• Monitor and engage with audience comments, DMs, tags, and mentions in a timely and on-brand manner
• Proactively build relationships with fans, creators, and communities through engagement tactics
• Escalate customer service or PR-sensitive issues to client/internal teams following protocols
• Track sentiment, engagement trends, and key conversation themes
• Collaborate with creative and strategy teams to inform briefs and brainstorm content ideas
• Help identify and source UGC, lo-fi creator content, and visual references
• Ensure content is optimized per platform (format, length, captioning, etc.)