Social Media Manager

Role Overview

The Manager, Social Media is responsible for elevating Cboe’s presence in the social conversation. This is a strategic, high visibility role – developing and managing the social media strategy that positions Cboe as an influential voice in global markets, running a social intelligence practice that informs decisions across businesses, and helping protect and strengthen Cboe’s brand across every channel.

Additionally, this role will oversee the day-to-day channel operations, and serves as the primary liaison between marketing, communications, and key business stakeholders to bring Cboe’s story to life every day.

What You’ll Do

• Lead the strategy

• Develop and execute an integrated social media strategy aligned with Cboe's marketing and communications objectives across brand and our core business lines

• Establish channel-specific content plans, editorial calendars, and publishing cadences that reflect audience needs and platform best practices

• Partner with the broader marketing team to ensure social media programs support brand campaigns, product launches, thought leadership initiatives, and key market events (e.g., bell ringings, product launches, regulatory milestones)

• Identify opportunities to expand Cboe's social presence on emerging or underutilized platforms

• Oversee day-to-day content production and publishing across all owned channels (LinkedIn, X/Twitter, Facebook, Instagram, YouTube) with a focus on quality, consistency, and compliance

• Collaborate with broader marketing and communications teams to produce high-quality assets optimized for each platform format

• Manage the social media content review and approval workflow, ensuring timely clearance in partnership with legal, compliance, and subject matter experts

• Maintain and enforce brand standards, tone guidelines, and regulated industry requirements across all social channels

• Manage Cboe's executive social program: develop platform recommendations, content pipelines, and support for senior leaders and subject-matter experts to establish them as recognized voices on market structure, derivatives, volatility, and market trends

• Analyse, performance, social intelligence

• Define and track KPIs for organic social programs, including engagement rate, reach, follower growth, share of voice, and campaign-specific metrics

• Leverage social media management and analytics platforms (e.g., Sprout Social) to generate insights and inform optimization

• Prepare regular performance reports for marketing leadership and business stakeholders, translating data into actionable recommendations

• Run Cboe’s social listening practice: manage tools and workflows that track brand health, sentiment, competitor activity, and emerging narratives across social platforms, forums, and financial communities

• Deliver intelligence reporting

• Surface reputational risks and viral narratives early, escalating to leadership with recommended responses

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a related field

• 5+ years of experience in social media management

• Demonstrated experience managing multi-channel social programs for a B2B or financial services organization

• Proficiency with social media management platforms (e.g., Sprout Social) and native platform analytics

• Strong written communication skills with the ability to adapt voice and messaging across channels and audiences

• Experience working in a regulated industry with content review and compliance workflows

• An analytical mindset with the ability to interpret performance data and translate insights into strategy adjustments

• Experience managing executive social media programs or thought leadership content

Benefits And Perks Of Working For Cboe Global Markets

• Fair and competitive salary and incentive compensation packages with an upside for overachievement

• Generous paid time off, including vacation, personal days, sick days and annual community service days

• Flexible, hybrid work environment

• Health, dental and vision benefits, including access to telemedicine and mental health services

• 2:1 401(k) match, up to 8% match immediately upon hire

• Discounted Employee Stock Purchase Plan Tax Savings Accounts for health, dependent and transportation

• Employee referral bonus program

• Volunteer opportunities to help you give back to your communities