Social Media Manager

About the role

The Social Media Manager will be responsible for the day-to-day programming of the Bills Social Media feeds including writing copy, publishing and maintaining the content calendar. We are looking for someone who demonstrates a strong understanding of memes, trends and internet culture who can execute the look, feel and tone of the Bills social media accounts on a daily basis.

Responsibilities

• Responsible for the day-to-day posting across social media platforms including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube
• Ideate and write copy that is consistent with the social voice of our accounts
• Proactively lead, coach and develop the Social Media Coordinator & Social Media Seasonal Associate
• Maintain posting schedule and cadence
• Ideate and create engaging content for Bills social media channels, including but not limited to:
  • In-game live coverage
  • Reactive content
  • Memes and trends
  • Sponsored content
  • Community content
• Cover practices, games and other Bills & Highmark Stadium events
• Assist with managing live streams of press conferences and other events
• Guide strategy, support and/or manage Bills ancillary social media channels (Highmark Stadium)
• Assist and collaborate with photography and video staff on relevant executions
• Monitor news and social media to identify what is trending in sports and relevant pop culture
• Partner with and map upcoming marketing content initiatives to ensure timely social media delivery
• Champion collaboration with internal stakeholders (Business Development, Community Relations, Cause Marketing, etc.) to ideate and execute on organizational content
• Analyze social media metrics and adjust strategy to achieve organizational goals

Qualifications

• Demonstrated success in multi-platform content programming over 3+ years
• Proven history of leading direct reports for at least one year
• Familiar with Adobe Photoshop and Premiere
• Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or an equivalent area of study
• Must have authorization to work in the United States
• Current Passport preferred but not required

Requirements

• Understanding of trends, memes, viral content and popular culture
• Ability to work extended hours, weekends, and holidays as needed
• Strong copywriting and communication skills
• Well versed in football and the NFL
• Ability to effectively communicate and collaborate with internal team members
• Some experience with Adobe Photoshop and Premiere
• Previous professional experience managing social media accounts

Physical Demands

• Must be able to lift 20 pounds
• Must be able to stand for prolonged periods of time (4 hours or more)
• Must be able to walk/navigate the stadium
• Must be able to travel with the team

Benefits

• Medical Plans: Comprehensive and affordable medical plan options; fully paid dental, short and long-term disability, and life insurance; supplemental vision care and critical illness coverage
• Investments: 401(K) with employer matching; annual employer defined contribution
• Paid Time Off: Generous paid time off including vacation, sick, holidays, volunteer time, diversity awareness days, fully paid parental leave, and summer hours schedule
• Bills Experience: employee season tickets; team issued merchandise, and merch discounts
• Wellness: onsite fitness facilities and employee cafeteria
• Bills Culture: teambuilding and community events; learning and development growth opportunities

Pay

The target salary for this position is $65,000-$75,000 annually. Actual salary will be determined based on the selected candidate's skills and experience.