Social Media Manager

About Broccoli

We're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors to replace fragmented software and repetitive manual work with AI.

The Role

We're looking for a Social Media Manager to own our social presence end to end — TikTok, LinkedIn, YouTube, Facebook, and wherever else our audience is. This is a hands-on, execution-focused role rather than a high-level strategic one.

What You’ll Own

• Manage and publish content across TikTok, LinkedIn, YouTube, and Facebook
• Monitor and respond to comments, messages, and mentions across all channels
• Build rapport and foster genuine engagement with our audience and community
• Grow Broccoli Trades Collective from ~90 members toward a target of 9,000
• Help cultivate our broader influencer and trades community, with a particular focus on Facebook
• Track analytics across channels and recommend improvements to grow reach and engagement
• Coordinate with whoever's supporting video, design, and marketing efforts to source and schedule content
• Handle the administrative and logistical work of keeping channels running smoothly day to day

Who We’re Looking For

• 3+ years of experience in social media management or community management
• Well versed across TikTok, LinkedIn, YouTube, and Facebook — comfortable as a platform generalist
• Strong written communication skills, especially for engaging authentically in comments and DMs
• Experience growing a community or audience from a small base, ideally in a startup, agency, or small-brand environment
• Comfortable with the administrative and coordination side of the job — working across teams to get content live
• Basic analytics fluency (native platform insights) and a habit of using data to guide recommendations
• A practical, hands-on operator mindset — someone who enjoys running the day-to-day rather than just setting strategy
• Someone excited to work in-office five days a week, collaborating closely with the team