Social Media Manager

Bobyard · San Francisco, CA · 4 wk ago

On-siteMarketing$115k–$135k/yrFull-time

About Bobyard Construction

Bobyard Construction operates in a trillion-dollar industry where manual work still dominates. Contractors manually measure and count materials from drawings, which is incredibly time-consuming. Bobyard leverages AI to automate takeoffs and estimates, significantly speeding up bid processes.

The company is a Series A startup, backed by prominent investors including 8VC, Primary, and Pear. They are rapidly scaling, which is exciting but also challenging.

About The Role

This position is for a dedicated social hire, responsible for building and managing Bobyard's social media presence from scratch. The ideal candidate will be the face and voice of the brand on camera, turning a traditionally unexciting industry into something people actively seek out.

What You'll Do

Own all social channels: LinkedIn, TikTok, Instagram, YouTube Shorts, and X (formerly Twitter).
Create video concepts and appear on camera regularly.
Develop hooks, scripts, and captions to capture attention and grow engagement.
Manage the community by replying to comments and direct messages, embodying Bobyard's voice.
Drive growth metrics and understand why they move.
Collaborate with the creative team to ideate and produce content.
Stay attuned to trends and cultural moments, ensuring content remains relevant and engaging.
Report on performance and make data-driven decisions to optimize strategy.

What We're Looking For

3-5 years of experience running social media for a brand, with a proven track record and measurable results.
Genuine comfort on camera, showcasing natural talent and presence.
A strong history of organic growth, focusing on increasing engagement and top-of-funnel numbers.
Sharp instincts for short-form video, excelling in TikTok, Reels, and Shorts.
Consistent and community-focused approach, keeping channels active and engaging.
Strong writing skills, crafting captions and copy that feel authentic and relatable.
Self-motivated and operationally reliable, able to take initiative and consistently deliver results.

Nice to Have

A point of view on B2B and LinkedIn video marketing.
Experience making technical or "unsexy" products appealing and engaging.
Comfortable creating and editing quick, high-quality content on an iPhone.
An existing social media presence with significant traction.

What We Offer

$115K-$135K base salary plus meaningful early-stage equity.
The full social brand of a fast-growing company to own and shape.
A dedicated video editor to support content creation.
A supportive and fast-paced team environment.
Opportunity to work on-site at 101 2nd Street in San Francisco.

Compensation Philosophy

We believe in offering competitive, market-leading compensation to celebrate the hard work and dedication of our employees. Individual compensation is tailored based on role, experience, and contributions, with performance-based rewards.