Social Media Manager

The role Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only "active" — it is generating inquiries.This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with. ResponsibilitiesOrganicManage Instagram, Facebook, and TikTokContent calendar 2-4 weeks out: stills, Reels/Shorts, carousels, project photosWrite on-brand copy (California custom / modular / prefab; no generic "dream home" sludge)Schedule and publish in Meta Business Suite / native toolsLight design in Canva; pull from photographer and job-site photosMonthly content report: what ran, what held, what to kill EngagementReply to comments and DMs within one business day during coverage hoursRoute leads via zapier to pipedrive and calendly.Light community watch: mentions, competitor posts, local housing news worth quotingPaid (Meta + Google Display / Demand Gen)Build, launch, and optimize campaigns: lead forms, traffic to site, retargetingAudiences: geo (service area), remarketing, customer lists / lookalikes when we have listsCreative testing: 2-3 ad variants at a time, not 20 abandoned adsWeekly spend and CPL snapshot; monthly: what we learned and what we changeConversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don't ignore themNo spend increases without a written reason Not in this roleBrand strategy from scratch (you execute an agreed voice)Full-funnel SEO or the website rebuildAfter-hours community management unless a campaign is live and we pay extra hours Requirements Must-haves2+ years running brand social and hands-on Meta Ads ManagerHands-on Google Ads Display or Demand Gen (Search-only is not enough)Portfolio: 3-5 live or recent accounts + one paid campaign story (objective, spend, result)Clear written English; Spanish a plus for commentsTools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, SheetsComfortable in homebuilding and real estate Hours and working rules~16-20 hours/week, mostly Monday-FridayAt least 3 hours overlap with Pacific 8:00 a.m.-5:00 p.m.Content batching allowed; engagement and ad monitoring cannot go dark for 4 days