Social Media Manager

About the role

Within 24 months, this leader will: shift social media from a corporate publisher model to an industry authority model; establish the company as a top voice in key industry conversations; build a scalable employee advocacy and expert amplification program; create a modern social operating model embedded across the enterprise; generate measurable business impact through influence, reputation and demand creation; increase share of voice against competitors; build a content ecosystem that is educational, useful, human and differentiated; implement AI-enabled social intelligence and real-time content creation capabilities; make social a business capability rather than a communications function alone.

About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Responsibilities

• Reinvent the Social Media Strategy: develop a multi-year vision for social innovation; identify emerging behaviors, technologies and platforms before competitors; redefine how the organization creates and distributes expertise; establish audience-first content models; build social experiences that create participation rather than passive consumption; challenge legacy KPIs and introduce business-impact measurement.
• Build Industry Influence: partner with leadership on integrating strategies for executives and technical experts; build programs that elevate engineers, researchers and subject matter experts; expand industry influence through strategic partnerships and communities; create new formats that simplify complex technologies; position the company as the interpreter of industry change rather than simply a reporter of news.
• Lead Social Innovation: evaluate emerging platforms and technologies; pilot AI-assisted content creation workflows; test new content formats and audience engagement models; introduce interactive, immersive and community-driven experiences; create an experimentation framework with rapid testing and learning.
• Embed Social Across the Business: partner with other leaders to build governance models, workflows and RACI structures; develop functional champions across the organization; enable business leaders to contribute expertise; create scalable intake and content planning processes; deliver enterprise training and capability-building programs; establish employee advocacy frameworks and activation plans.
• Create World-Class Content Systems: build repeatable content engines around strategic priorities; transform technical expertise into audience-first storytelling; develop platform-native content experiences; establish creative frameworks and distinctive visual treatments; align content formats to audience behaviors and platform strengths.
• Own Community and Conversation: develop social listening and intelligence programs; build community engagement strategies; identify emerging risks and opportunities; establish response playbooks and escalation procedures; turn audience insights into business recommendations.
• Deliver Business Intelligence and Measurement: move beyond impressions, followers, engagement rate; measure share of voice, influence growth, thought leadership authority, reputation impact, executive visibility, employee advocacy participation, business contribution, conversion and demand influence.

Requirements

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.
• Expertise in executive communications and thought leadership.
• Experience managing agencies, technology platforms and analytics programs.
• Demonstrated success driving innovation and organizational change.

Benefits

Eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k), with a choice of coverage options that suit your needs. Coverage options and contribution amounts relate to benefit elections, base salary level, and specific plan requirements. Eligible for a comprehensive and competitive benefits package and additional forms of compensation such as bonuses per applicable benefit plans or policies.