Social Media Manager

We are looking for a Social Media Manager to own the ASUS brand account end-to-end in the US market. This role drives brand awareness, community engagement, and influencer content strategy across ASUS's consumer PC product category.

Responsibilities

• Strategize and grow ASUS's brand presence across all major social media & community platforms, drive consistent brand voice, audience engagement, and account health.
• Develop quarterly content strategies and manage publishing calendars, initiate campaigns aligned to brand priorities and product launches.
• Coordinate content production including copywriting, creative briefs, photography, video, and short-form content.
• Identify, recruit, and manage relationships with relevant KOLs, influencers, creators, and brand ambassadors. Negotiate partnerships, campaign deliverables, timelines, and budgets. Build long-term relationships.
• Stay up to date on social media trends, platform updates, competitive analysis, and best practices.
• Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners.
• Manage social account growth, community SOV, and campaign execution through performance analysis and reporting.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field with 5+ years of experience in social media marketing, influencer marketing, or brand marketing — preferably in consumer tech or lifestyle.
• OR associate degree with 8+ years of experience as above.

Skills

• Deep understanding of social media and influencer marketing, with a proven ability to translate data and trends into actionable strategy.
• Excellent communicator with experience managing cross-functional stakeholders, agency partners, and external creator relationships.
• Highly organized and adaptable, with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Self-starter who takes ownership independently, anticipates problems, and brings proposed solutions.
• Bonus: hands-on content creation experience, such as scripting, on-camera, or short-form video direction, and familiarity with influencer management tools and analytics platforms.

Preferred Qualifications

• Experience working in a fast-paced, deadline-driven environment.
• Proven track record of managing KOL/influencer campaigns independently from strategy through execution.
• Familiarity with TikTok, Instagram, and YouTube as both user and marketer.
• Experience collaborating with influencer or ambassador programs and managing creator relationships directly.
• Passion for consumer electronics, lifestyle technology, or creative industries.

Working Conditions

• Office Only: Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time.
• Up to 20% domestic travel may be required for events, shoots, or partner meetings.

Pay

$90,000 – $120,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications and experience of the candidate relative to the role.

Benefits

• Bonuses
• Medical, dental, and vision insurance
• Life insurance and AD&D insurance
• Paid Time Off
• EAP (Employee Assistance Program)
• 401(k)