Social Media Manager

About the Role

Manage a social strategy that supports and elevates the brand through creating innovative social content, strategies, and brand campaigns.

Responsibilities

• Drive the design, management, and execution of a clear and impactful social strategy to grow the bank’s social media following, increase engagement, and position the bank as a thought leader in the impact banking space.
• Own all day-to-day operations for the bank’s owned social media channels, including daily monitoring and engagement.
• Work with the creative team to develop new and engaging content ideas and strategies to engage the bank’s audience.
• Identify and manage external partnerships and campaigns with relevant brands, organizations, and influencers.
• Manage and deeply understand paid social media strategies and buys.
• Provide social media support to internal stakeholder initiatives.
• Develop and manage an editorial calendar to ensure alignment of content with seasonal, product, and brand events.
• Develop and maintain regular reports on social analytics, track against KPIs, and optimize content using analytical tools with actionable recommendations.
• Identify emerging social channels, trends, and content.
• Ensure alignment on content that builds brand awareness and optimizes growth strategies.
• Develop a deep understanding of the company’s brand voice and tone.
• Provide general marketing support and assist with other marketing functions and day-to-day requests as needed.
• Perform other duties as directed.

Requirements

• Bachelor’s degree or equivalent experience.
• 6-8 years of related experience in social media marketing.
• Deep understanding of social media channels in B2B and B2C engagement.
• Ability to utilize digital and social marketing to meet marketing and company-wide objectives.
• Creative thinker with proven experience creating social media content, campaigns, and strategy.
• Experience with video and content creation tools.
• In-depth understanding of marketing, industry, and social media trends.
• Ability to manage and track campaign KPIs and SEO with social media analytics platforms.
• Ability to prioritize and manage multiple projects, deliverables, and deadlines simultaneously and with flexibility.
• Vendor management experience.
• Excellent writer with strong verbal and presentation skills.
• Ability to work effectively as part of a team to drive projects and deliverables.

Pay

The starting base salary for this role is between $90,000.00 – $110,000.00. The actual base pay is dependent upon many factors, including: training, transferrable skills, work experience, business needs, and market demands.

Schedule

Hybrid work model: three days or more on-site per week (Monday–Thursday), with Friday designated as a remote-working day unless business-critical tasks require an on-site presence. This model does not apply to contact center, branch service roles, or positions covered by collective-bargaining agreements.