Social Media Manager

About the Role

The Social Media Manager will develop and implement innovative platform and content strategies that drive social media channel growth, community engagement, and e-commerce revenue.

Responsibilities

• Assist with social posting across owned and operated handles (Instagram, Facebook, TikTok, Pinterest, etc.).
• Own the creation and management of monthly content calendars that build upon content pillars, including social-first content, retail & brand events, social giveaways, influencer activations, and brand campaigns.
• Collaborate with digital marketing, communications, and e-commerce teams to support key brand initiatives.
• Monitor social media activity, engage with users, and respond to interactions across platforms.
• Support social media efforts for brand events, collaborations, and projects; liaise with creative services to execute deliverables for retail store events and activations.
• Analyze data and performance, updating the executive team on social metrics and optimizing strategies accordingly.
• Stay updated on key social trends and adapt strategies as trends evolve.
• Assist with production and execution of content creation.
• Lead day-to-day activities to maintain all social network accounts and communications (Instagram, TikTok, Pinterest, Facebook, etc.).
• Lead concepting, ideation, briefs, and storyboarding for content.
• Manage project logistics, including hands-on setup of shoots, sourcing props and products in partnership with styling and creative teams.
• Develop pre-production decks ahead of shoots.
• Attend social shoots, overseeing content creators and post-production deliverables.

Requirements

• 5+ years of experience developing and managing social media strategy.
• Proven track record of driving results through content creation, audience development, and engagement.
• Extensive knowledge of social media platforms (e.g., Dash Hudson, Facebook, Instagram, Pinterest).
• Strong data-orientation and analytical mindset, coupled with creative thinking to generate compelling content.
• Creative, strategic, and collaborative approach to problem-solving.
• Excellent verbal and written communication skills; ability to craft clear, engaging content and use storytelling to build engagement.
• Strong presentation skills, including the ability to develop clear proposals and tailor messaging for different audiences.
• Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.

Pay

$110,000 - $130,000 base salary (range reflects low and high end for this NYC-based position, depending on experience, qualifications, skillset, and internal equity).