Social Media Manager
Acorns · United States · 4 wk ago
RemoteRemoteMarketing$117k–$130k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes sections: "What You'll Be Doing", "What You Bring To The Table", "What We Offer", "About Acorns", "Compensation Information". Also maybe "Work Authorization" but that's boilerplate? It's not required; we should remove cookie/navigation/legal/EEO etc. Work Authorization is legal; we should drop it. Also "Compensation Information" includes pay range; we need a Pay section if posting actually states them. Yes it states pay range $117,000-$130,000/year. So we need a Pay section. Also Benefits: "What We Offer" includes benefits list; we need Benefits section. Schedule: not mentioned; we have flexible work location, hours, paid time off but not explicit schedule; we could include Schedule if they mention flexible work hours? The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. They state flexible work location, hours, and paid time off. That's about schedule/hours. Could be considered Schedule. But they also have Benefits. We'll include Schedule section with flexible work location, hours, paid time off. However we need to avoid filler like "not specified". We have specifics: flexible work location, hours, and paid time off. So we can include.
We need headings: for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should map content to appropriate headings.
We have:
- About the role: maybe a brief intro? The posting includes "Social Media Manager | Acorns Be the Voice of Financial Wellness on Social Media" and some description. Could be "About the role". We'll put that as
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should map content to appropriate headings.
We have:
- About the role: maybe a brief intro? The posting includes "Social Media Manager | Acorns Be the Voice of Financial Wellness on Social Media" and some description. Could be "About the role". We'll put that as About the role
with paragraph(s) summarizing the role description (the part after title up to "This role reports to the Sr. Director of Brand Marketing." and remote-first line). We'll preserve all substantive info.
- Responsibilities: corresponds to "What You'll Be Doing". We'll list bullet points.
- Requirements/Qualifications/Skills: "What You Bring To The Table" includes experience, skills, traits. Could be Requirements. We'll put as Requirements
with bullet list.
- Benefits: from "What We Offer". We'll list bullet points.
- Pay: from "Compensation Information". We'll give paragraph with pay range and note about other compensation.
- Schedule: from flexible work location, hours, paid time off. We'll give paragraph.
- About Acorns: we can have About Acorns
with paragraph.
We must not repeat job title as heading. Already not.
We must not include Job ID etc.
We must not include boilerplate like Work Authorization, E-Verify, etc.
We must not include duplicated lines.
We must preserve all substantive information.
Let's extract content.
First, intro before "Social Media Manager | Acorns": "At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress Find a way - Never settle, no excuses, nothing is impossible. Just make it happen Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands."
That's about company mission/values. Could be part of About the role or About Acorns. But we have separate About Acorns later. We'll include this as part of About the role maybe. However the instruction: "About the role" heading for section headings. We'll put that content under About the role.
Then after that we have "Social Media Manager | Acorns Be the Voice of Financial Wellness on Social Media". That's title; we ignore as heading.
Then paragraph: "Acorns is the voice of financial wellness for the up-and-coming. We're hiring the person to lead that voice on social. The world doesn’t need another brand telling people how to spend their money. Social media is already filled with that. The perfect ad, the latest must-have, the endless scroll of things designed to separate people from their money. Social media drives behavior—but why does it only push people to spend? With the right message, the right timing, and the right approach, it can do more than sell—it can help people build better habits, shift their mindset, and take control of their financial future. Bringing financial wellness into culture starts with how we educate, entertain, and inspire— that’s what this role is all about. This role reports to the Sr. Director of Brand Marketing. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA."
We'll include that in About the role.
Now Responsibilities: "What You'll Be Doing" bullet list.
Let's extract each bullet:
- Deliver Distinctive Content: Actively create and capture a mix of thumb-stopping content including UGC, in-house content, edu-tainment, bts moments (team, product, culture), trend-driven and reactive formats, CEO led content, and real customer moments.
- Lead Social Strategy: Set & run social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals.
- Own the Content Calendar: Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
- Manage Creators: Source, scope and manage external creators as needed to diversify social content, tap into priority communities.
- Lead Community Management: Be the hands on the keys for our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.
- Grow Our Channels: Grow Acorns' organic social media presence across Instagram, TikTok, with a secondary focus on Reddit, YouTube, LinkedIn, and emerging platforms.
- Report on Performance: Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.
- Champion the Brand: Own the Acorns brand voice and visual presence on social across the visual tone and caption copy.
- Track Culture & Trends: Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within culture, investing, fintech landscape, and beyond.
Now Requirements: "What You Bring To The Table" bullet list.
Extract:
- 5-8+ years of hands-on experience creating content and managing social channels.
- End-to-end creator skills: you can concept, script, shoot, and edit with speed, precision and intention.
- A restless creative mind: you're already thinking about the next format, the next platform, the next idea nobody's tried yet.
- A creator's instincts with a strategist's brain: you understand why something works, not just that it worked.
- Self-starter energy: you don't wait for perfect briefs. You see an opportunity and make something.
- Culturally fluent: you know what's trending before it peaks, and how to make Acorns part of the conversation.
- Real empathy for our community: you care about the people on the other side of the screen and how Acorns shows up for them.
- Thirst for delivering game-changing products. A belief that your work is tied to your life's mission.
- Fintech knowledge is a plus, not a requirement. Your social media instincts matter more than your industry background.
- You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
We'll keep all.
Now Benefits: "What We Offer" bullet list.
Extract:
- Competitive salary and stock options
- A comprehensive benefits package for you and your family
- Flexible work location, hours, and paid time off
- 401(k) matching
- Monthly Acorns account contribution & GoHenry account for your family
- Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
- Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
- Talented and motivated team members who care deeply about one another, our mission, and our customers.
- The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
Now Pay: from "Compensation Information".
Paragraph: "The pay range for this position at commencement of employment is expected to be between $117,000 and $130,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors."
We'll include that as Pay section.
Now Schedule: from flexible work location, hours, and paid time off (already in Benefits). But we could still make Schedule section referencing flexible work location, hours, and paid time off. However that duplicates Benefits. Might be okay but we should avoid duplication? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. It's okay to have overlapping info if it's in different sections? Might be redundant but not prohibited. However we could incorporate schedule info into Benefits and not create separate Schedule section to avoid thin sections. The instruction: Prefer a few substantive sections over many thin ones. So we could omit Schedule section and keep flexible work location etc under Benefits. But the instruction says never create Pay/Schedule/Benefits sections unless posting actually states them. It does not require us to create them if we have the info elsewhere. Since we already have Benefits section covering flexible work location etc, we can skip Schedule. That reduces sections.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay, About Acorns.
We need to use for each heading.
Inside each section, use
for prose,
- for lists.
We must not include markdown fences.
Let's craft HTML.
Start with
About the role
thencontaining mission/values intro and role description. We need to ensure we preserve all substantive info: mission, values list, role description, remote-first line. We'll combine into one paragraph maybe long but okay. Could split into multiple
but not required. We'll keep as one
. Then Responsibilities:
Responsibilities
then- with each bullet as
- .
Then Requirements:
Requirements
then- .
Then Benefits:
Benefits
then- .
Then Pay:
Pay
thenwith compensation paragraph. Then
- .
Then Requirements: