Social Media Manager

About the role

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

The Social Media Manager owns how 10x Genomics shows up on social media. This role reports to the Director, Digital Marketing and is accountable for our organic social strategy and execution across all corporate channels, for building an engaged community of researchers around our brand, and for turning our own scientists, field teams, and leaders into a credible, active voice on social media through an employee advocacy program. This is a channel owner role. You will work with the broader team to define the strategy, run the calendar, publish, engage, measure, and improve. You will work with a content team that can support producing copy and visual assets, but the plan and the results are yours. Our audience is scientists. They can tell the difference between marketing that understands their work and marketing that does not. The right person for this role is as interested in what our customers are discovering as in the channels used to talk about it.

Responsibilities

• Strategy: Own the global organic social media strategy across LinkedIn, Twitter (X), YouTube, Instagram, and any channels that matter to our audience, including channel roles, audience priorities, content pillars, and voice.
• Calendar and governance: Run the global social calendar, coordinating product launches, campaigns, events, webinars, publications, and corporate news into a coherent plan. Set the standards for what gets posted, where, and how.
• Regional and functional alignment: Partner with regional marketing, product marketing, communications, and the scientific community teams so social reflects the whole company, not one slice of it.
• Platform expertise: Stay current on platform changes, formats, and algorithm shifts, and adjust the plan before performance drops.
• Content development: Plan and produce social content, from scientific storytelling and customer research highlights to product education, event coverage, and culture. Write directly when needed and brief the content and creative teams when scale requires it.
• Video and repurposing: Work with the Email & Webinar Marketing Manager and the content and creative teams to turn webinars, talks, and long-form content into short-form video and social-native formats.
• Publishing