Social Media Manager

Job Summary

Your mission: extend the reach of Dr. Michael Ruscio's YouTube content across Instagram, TikTok, Facebook/Meta, and Pinterest. Grow these channels through disciplined, analytics-driven iteration. This is a builder-and-optimizer role, not a passive posting role.

What You'll Do

• Curate and repurpose — turn the strongest YouTube moments into platform-native Reels, TikToks, posts, and Pins (editing short-form clips will be done by our YouTube editors)
• Test creative deliberately — hooks, formats, captions, covers, posting times, and content series, learning what drives growth on each platform
• Iterate from analytics — a repeatable loop of curate → test → measure → adjust → scale
• Own channel growth — set and pursue meaningful targets per channel, tracked against clear KPIs (follower growth, engagement rate, reach, saves/shares)
• Grow the email list — convert followers into subscribers via ManyChat and our free guides
• Report with clarity — keep leadership informed and confident without needing to be in the weeds

Who You Are

• 4+ years managing social channels with metric-backed proof you grew them — ideally in wellness, healthcare, or the creator space
• Strong short-form video instincts and editing chops (CapCut, Canva, Adobe, or similar)
• Genuinely data-driven — you live in analytics and enjoy it
• Self-directed and reliable in a remote, flexible-hours environment
• Energized by a science-backed health education mission

What We Offer

• $32–45/hour depending on experience, 20–30 hrs/week with room for growth
• Fully remote with flexible hours (leadership based in Austin, TX)
• A clear runway to senior-level scope as the channels grow
• Employee discount on our premium supplement line — and you'll learn about health while you work