Social Media Lead – Enterprise.
About the role
InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. This role is the editorial engine of our enterprise marketing organization. As the Lead, Enterprise Content & Social, you'll shape how the Group tells its story, turning intricate products into content people actually want to read. Your work spans three interconnected lanes: content and social, content operations, and measurement. You'll own editorial planning and organic social, build the systems that make great content easier to create and distribute, and track what's working so the team keeps getting sharper. At its core, this is a writing and editorial role. It's a high-ownership individual contributor position with broad surface area, ideal for someone who is data-informed but taste-led, looking for scope that runs ahead of the title and room to grow inside a category-defining company. You'll work with Product Marketing, Brand, Communications, Creative, Regional Marketing, Events, and Executive Leadership to run campaigns, support executive thought leadership, and translate the complexity of adtech and agentic commerce into clear, compelling stories. We value curiosity, ownership, collaboration, and a good sense of humor.
Responsibilities
- Content & Social
- Own the integrated editorial calendar across the enterprise portfolio, connecting campaign themes to platform-native publishing
- Run content from planning through publishing and reporting
- Write, edit, and publish organic content across LinkedIn, YouTube, Meta, and Substack
- Support executive thought leadership and always-on editorial programming
- Engage in the conversation where it counts, especially in LinkedIn comments and industry threads
- Partner with regional teams to localize and amplify global campaigns
- Content Operations
- Help build and run a scalable content engine that aligns North America with global priorities
- Manage cross-functional content requests from intake through delivery
- Improve the planning processes, documentation, and workflows the team relies on
- Recommend new tools and AI-powered workflows that help the team scale
- Measurement
- Track and report on content performance across channels
- Surface insights and recommend ways to strengthen what's working
- Support testing across messaging, formats, and publishing cadence