Social Media & Events Specialist- onsite in Charlotte

About the role

The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences. We are looking for a Social Media & Events Specialist to join our team.

Responsibilities

• Collaborate with marketing team and business stakeholders to produce relevant social content, campaigns, and experiences that meet the needs of both key stakeholders and our audience
• Coordinate with and travel to various departments and locations across the business to curate content to showcase our people and culture across our branded social channels
• Maintain social publication calendar for all primary brands across all channels
• Own and maintain evolution of social guidelines for all primary and corporate brands
• Partner with digital marketing team to develop and manage an online review strategy across our social and online channels
• In partnership with business stakeholders, develop event concepts, create timelines, manage budgets, coordinate logistics, and report ROI for customer-facing events
• Responsible for writing, designing and scheduling organic social posts across our channels for the primary and corporate brands using Hootsuite
• Create video content and posts to use for social stories and Tik Tok, highlighting our culture and supporting ongoing business objectives
• Own vendor relationship with Hootsuite to manage contract, user licenses, etc.
• Monitor social inbox and direct messages, responding to customer inquiries and partner with lead management specialist to add leads into CRM
• Monitor social activity regularly for sentiment and crisis management, following Weisiger Group and Carolina Cat crisis management protocols to address negative sentiment and situations as they arise
• Execute LIVE social broadcasts during relevant events across the business
• Provide timely, in-depth analysis on social performance on all primary and corporate brands relative to ROI targets, recommending pivots and improvements where needed
• Monitor sentiment across all social accounts, listening for behavioral themes / trends while serving insights to the marketing team to influence pivots and optimizations in marketing strategies
• Prepare reports on event success, identifying areas for improvement, and providing recommendations for future events
• Continuous Learning: Stay current with ever-changing social landscape, keeping up with trending topics, enhancements and new channels introduced to the market to understand where and how we should be present and engage with the community
• Maintain knowledge of graphic and social trends, developments, and best user-centered practices
• Supervisory Responsibilities: This job has no supervisory responsibilities

Qualifications

• Bachelor’s or Associates Degree in Marketing, Communications or related discipline required
• Minimum 3-5 years of experience in social media management
• Experience creating Tik Toks required and must understand how to leverage Tik Tok’s ever-changing algorithm to stay on trend
• Strong design skills with proficiency in Adobe Creative Suite or Canva to create digital assets for social publication
• Knowledge of social publishing tools including Hootsuite, SproutSocial, Meltwater, etc.
• Superior communication skills, written and verbal
• Ability to work closely with cross-functional teams, including Marketing, IT, Legal and HR
• Analytical skills to report KPIs and identify trends and challenges
• A high level of attention to detail and good organizational skills
• Able to interpret business needs into social marketing opportunities
• Show proficiency and organization in managing several projects at once, as well as timeline, vendor, and client management
• Computer Skills: Successful candidate will be proficient in Microsoft Office, and Adobe Creative Suites (InDesign, Photoshop, and Illustrator)
• Experience working in social management platforms (Hootsuite) preferred
• Prior experience using CRM tools (Salesforce) and marketing automation platforms (Salesforce Marketing Cloud) a plus but not required