Social Media & Event Writer
Bronson Healthcare · Greater Kalamazoo Area · 3 wk ago
HybridMarketingFull-time
About the role
The Social Media & Event Writer at Bronson Health Foundation is responsible for creating compelling, mission-driven content that supports the Foundation’s donor engagement, fundraising, stewardship, campaign, and community outreach efforts. This role involves developing content for social media, events, and donor communications, and collaborating with various teams to enhance the Foundation’s digital presence and donor relationships.
Responsibilities
- Develop, write, edit, and schedule social media content across multiple platforms including Facebook, LinkedIn, Instagram, X, and emerging digital channels.
- Create compelling mission-focused content that highlights donor impact, patient stories, caregiver recognition, community partnerships, campaigns, and fundraising initiatives.
- Support social media strategies that increase audience engagement, donor awareness, event participation, and philanthropic visibility.
- Maintain exceptional attention to detail, brand consistency, and donor-centered messaging.
- Monitor social media engagement trends and recommend opportunities to improve reach, engagement, and storytelling effectiveness.
- Auxiliary tasks may include assisting with live social media coverage during Foundation events and community activities.
- Develop written content for fundraising events, donor stewardship gatherings, campaigns, and community engagement initiatives.
- Write event-related materials including invitations, scripts, speaking points, programs, signage, promotional content, donor acknowledgments, event recaps, and follow-up communications.
- Translate healthcare, clinical, and philanthropic initiatives into accessible and emotionally compelling narratives.
- Contribute to donor newsletters, digital campaigns, annual reports, and fundraising appeals as assigned.
- Ensure all content reflects Bronson Health Foundation’s voice, values, and strategic priorities.
- Cross-functional collaboration with advancement communications, fundraising, events, stewardship, and marketing teams.
- Support integrated communications efforts across annual giving, major gifts, planned giving, campaigns, and events.
- Coordinate with photographers, videographers, designers, and vendors to support multimedia storytelling initiatives.
- Manage multiple writing assignments, editorial deadlines, and communication projects simultaneously.
- Maintain organized content calendars and workflow processes.
- Ensure all communications are accurate, timely, professional, and aligned with brand standards.
- Assist with proofreading and quality review of advancement communications materials.
Qualifications
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, or related field.
- 3–5 years of professional writing, social media, communications, marketing, or public relations experience.
- Exceptional writing, editing, proofreading, and storytelling skills.
- Experience developing content for social media and digital communications platforms.
- Strong organizational skills with the ability to manage multiple priorities and deadlines.
- Ability to write in a donor-centered, mission-driven, and emotionally engaging manner.
- Strong interpersonal and collaboration skills.
Preferred Qualifications
- Healthcare, nonprofit, philanthropy, or higher education communications experience.
- Experience supporting fundraising campaigns, donor events, or stewardship initiatives.
- Familiarity with social media management tools, analytics platforms, and digital engagement strategies.
- Experience working with photography, video, and multimedia storytelling content.
Core Competencies
- Writing & Storytelling
- Social Media Communications
- Event Communications
- Donor Engagement
- Creativity & Innovation
- Collaboration & Teamwork
- Project Management
- Attention to Detail
- Customer Service Orientation
Working Conditions
- Evening and weekend responsibilities associated with Foundation events and donor engagement activities.
- Travel between Bronson facilities and community locations as needed.
- Fast-paced work environment with multiple deadlines and priorities.