Social Media & Design Lead Application

Social Media & Design Lead

This role owns how Goodie Bag shows up in the world. You will lead and evolve our brand across social media, digital channels, influencer partnerships, and physical touchpoints. This is hands-on creative leadership for someone who can think with a strategy brain and execute with a creator's instincts.

What You'll Own

• Build and execute a 14-day rolling content calendar across Instagram and TikTok. Keep the brand alive and active every single day. Daily stories, weekly reels, real community engagement.

• Ideate, shoot, edit, and post original short-form content that makes people stop scrolling. Partner spotlights, founder moments, mystery bag unboxings, memes, UGC collabs, street-style NYC content.

• Find the right creators, build real relationships, and close collabs that actually move the needle. You know how to make this feel like a partnership, not a transaction.

• Design assets that make people do a double take. Social graphics, website visuals, app assets, email headers, billboards, coupon cards, pitch decks, merch, stickers, partner materials.

• Spot the right aligned brands, creators, and organizations and make things happen. Lead influencer relationships. Coordinate podcast collabs and broader awareness campaigns that expand our reach in ways that feel organic and exciting.

• Community Management. Be the human on the other side of the screen. Respond to comments and DMs. Repost customer love. Make every person who interacts with our brand feel like they are part of something.

• Team Building. Own and grow this function over time. Manage contractors. Build out the creative team as we scale.

What You Need to Have

• Things You Need To Be Genuinely Great At: Short-form video. Ideating, scripting, shooting, editing. Reels and TikTok especially. You have done this before and you have the content to prove it.

• On-camera presence. You are comfortable and natural in front of the lens, doing street-style content, conducting interviews, and capturing real unscripted moments.

• Graphic design across digital and physical formats. You have an eye and you know how to use it.

• AI-native content creation. You know the leading AI tools for content creation and image generation and you are genuinely excited about them. You use Midjourney, RunwayML, CapCut AI, and whatever else is cutting edge right now to move faster and smarter in post-production. You are not waiting to be taught these tools. You are already in them.

• Website design and management. Wix experience is a plus.

• Paid social experience across Meta, TikTok, Apple, Google, or Reddit.

• SEO basics.

Who You Are

• You have built or grown a brand account before, not just managed one. You can point to content you made that actually performed and you light up when you talk about it. You think in series and recurring formats, not just one-off posts. You see a piece of content and immediately think about how to turn it into five. You are trend-fluent. You know what is popping on TikTok this week and you can make it ours without it feeling like we are chasing something.

• You are motivated by ownership, mission, and the very specific thrill of building something from nothing. You see the early stage not as uncertainty but as opportunity. And you are the kind of person who makes everyone around them more excited just by being in the room.

Who This Is Not For

• We would rather be honest here than waste anyone's time. This Is Probably Not The Right Fit If You Prefer to oversee content from a distance rather than create it yourself.

• Are at a stage in your career where execution feels beneath your pay grade.

• Are not based in or genuinely excited to be working out in New York City.

• Are looking for clear separation between work hours and impact.

• Would rather be handed a creative direction than set one.

Compensation, Contract, and Equity

• The role starts as a paid contract-to-hire. The contract is one month, paid at a rate on par with the full-time base salary of $80,000 per year. It is a real, paid engagement from day one, not a trial where you work for free while we figure things out.

• At the end of the contract period, the expectation is a full-time offer for the right person. We want to make sure it is a great fit on both sides before we make that commitment and we think one month of actually working together is the most honest way to do that.

• The full-time offer includes:

  • Base salary: $80,000/year

  • Health Insurance

  • Meaningful equity grant

  • A clear and genuine path to executive leadership as the company scales.