Social Media Coordinator

About the role

The Social Media Coordinator plays a key role in supporting the execution of digital marketing strategies across all social platforms. This position is responsible for creating engaging content, managing day-to-day social media activities, and analyzing performance to drive brand awareness, audience growth, and overall engagement.

Responsibilities

• Content Creation & Publishing: Develop, schedule, and publish engaging social media content that highlights Margaritaville at Sea’s onboard experiences, retail offerings, destinations, and lifestyle brand. Ensure all content reflects the brand voice and resonates with target audiences across platforms.
• Social Media Management: Manage daily social media activity across platforms such as Instagram, Facebook, TikTok, and X by scheduling posts, maintaining a consistent content calendar, and ensuring alignment with marketing campaigns and brand voice.
• Campaign Support: Assist in executing social media campaigns, promotions, and partnerships that drive awareness and onboard revenue, including highlighting retail promotions, special events, and limited-time offers.
• Analytics & Reporting: Track and analyze social media performance metrics, providing insights and recommendations to improve engagement, optimize content, and support marketing and revenue goals.
• Cross-Team Collaboration: Work closely with onboard teams such as retail, entertainment, and food & beverage to ensure social media content aligns with current offerings and supports revenue-generating initiatives.
• Trend Monitoring: Stay up to date on social media trends, platform updates, and emerging content styles to keep Margaritaville at Sea relevant, competitive, and engaging within the travel and hospitality space.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field (or currently pursuing)
• Strong interest in social media marketing, travel, and lifestyle branding
• Ability to work in a fast-paced, collaborative environment
• Experience in social media, digital marketing, communications, or a related field (internship, part-time role, or academic projects preferred)
• Experience creating and managing content across platforms such as Instagram, Facebook, TikTok, LinkedIn, or similar
• Exposure to content planning, scheduling tools (e.g., Hootsuite, Sprout, Later), or social media analytics platforms is a plus
• Experience in hospitality, travel, lifestyle, or retail-related industries is preferred but not required
• Demonstrated ability to support marketing campaigns, promotions, or brand initiatives
• Strong understanding of social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and X, with knowledge of best practices for each
• Proficiency in content creation, including basic photo and video editing using tools such as Canva, Adobe Creative Suite, or similar platforms
• Knowledge of social media analytics and reporting tools, with the ability to interpret data and apply insights to improve performance
• Excellent written and verbal communication skills, with the ability to adapt tone and messaging to align with brand voice
• Creative thinking with a strong eye for visual storytelling and audience engagement
• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
• Absolutely customer-focused mindset with an understanding of guest experience within the travel and hospitality industry
• Awareness of emerging social media trends, digital marketing strategies, and influencer marketing practices

Physical Demands

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Travel: This role requires periodic travel, including time onboard company cruise ship vessels, to support marketing initiatives and gain operational insight.

Work Conditions

Work primarily in a climate-controlled environment with minimal safety/health hazard potential. This position is classified as “in-person.” Which means the physical office is in Orlando.

Health Benefits

We provide comprehensive and innovative benefits to meet your needs, including: Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage

Financial Benefits

• 401(k) plan that includes a company match
• Paid Time Off
• Vacation Time

Other Benefits

• Complimentary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Equal Opportunity Employer

Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.